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  "documentTitle": "Consumers' sustainability sentiment and behavior before, during and after the COVID-19 crisis",
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  "notes": "Part of a McKinsey report on consumer sentiment during the pandemic.",
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      "text": "Most categories have seen more than 10 percent growth in their online customer base during the pandemic and many consumers say they plan to continue shopping online even when brick-and-mortar stores reopen.",
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      "text": "Most categories have seen more than 10 percent growth in their online customer base during the pandemic (Exhibit 4) and many consumers say they plan to continue shopping online even when brick-and-mortar stores reopen. In markets that had moderate online conversion rates before the pandemic, such as the United Kingdom and the United States, e-commerce continues to grow across all product categories. In markets like China with a high rate of online shopping before the pandemic, although total consumer participation in online shopping is not expected to go up substantially, the share of wallet spent online is expected to increase.",
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      "text": "Consumers in China, India, and Korea are reporting positive spending intent in the next two weeks, on a broader range of categories, including food takeout and delivery, snacks, skin care and makeup, non-food child products, fitness and wellness, and gasoline.",
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