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  "documentTitle": "Consumers' sustainability sentiment and behavior before, during and after the COVID-19 crisis",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
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  "notes": "The chart uses a color-coded heatmap to represent net intent, with red indicating reduced spending and blue indicating increased spending.",
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      "kind": "chart",
      "text": "Heatmap of consumer spending intent by category and country",
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      "text": "Color scale from blue (spend more) to red (spend less)",
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      "kind": "title",
      "text": "Global consumers anticipate pulling back on spending across categories.",
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      "evidence": "Pages 4-5 highlight shifts in consumer behavior and sentiment, introducing complications.",
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      "name": "Cost Of Inaction",
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      "evidence": "The deck highlights shifts in consumer behavior and sentiment, implying that businesses must adapt to these changes.",
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