{
  "docId": "019dd923-5e88-73ef-bd59-bce83d3106e1",
  "docSlug": "e67b1cbc88ca6e48",
  "documentTitle": "Consumers' sustainability sentiment and behavior before, during and after the COVID-19 crisis",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.706,
  "pageNumber": 2,
  "pageCount": 13,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "geographic_map",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 45,
  "notes": "The slide uses color-coded regions to map countries participating in the survey.",
  "elementsJson": [
    "map",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd59-bce83d3106e1/2",
  "deckHref": "/decks/019dd923-5e88-73ef-bd59-bce83d3106e1",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd59-bce83d3106e1.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-bce83d3106e1#slide-2",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "We are tracking consumer sentiment across 45 countries.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-2e38-7248-a64d-847176627b88",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.82,
        "x": 0.09,
        "y": 0.00145
      },
      "kind": "image",
      "text": "World map highlighting 45 countries",
      "attrs": null,
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f7ed91b1-12ff-4602-9a22-1ad4c3d08524",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.82,
        "x": 0.09,
        "y": 0.41
      },
      "kind": "list",
      "text": "List of countries by region: Americas, Asia-Pacific, Europe, Africa and Middle East",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1bb40ce8-d381-4f72-b3e0-9317833eb8e9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.82,
        "x": 0.09,
        "y": 0.71
      },
      "kind": "paragraph",
      "text": "Even as some countries have reopened, many consumers globally are continuing to see their incomes fall. And they aren't feeling too optimistic about their countries' economic outlook.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a478025e-fbc7-4a87-9126-83651cf10c06",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.6,
        "x": 0.09,
        "y": 0.54
      },
      "kind": "source-note",
      "text": "The boundaries and names shown on this map do not imply official endorsement or acceptance by McKinsey & Company. Source: McKinsey/United Nations (disputed boundaries).",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7a02367a-868a-4a31-88d8-dcc9067ff30d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.45,
        "x": 0.09,
        "y": 0.65
      },
      "kind": "title",
      "text": "1. Shift to value and essentials",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9aa9187e-53be-43c6-a96d-a972ae501091",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 3,
      "from": 2,
      "beatId": "87d85324-8fda-49b8-89a9-b70ff050179b",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "Pages 2-3 provide geographic insights and data tables, setting the context for the crisis.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 2,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "3aec4e5a-7f15-42b2-b68f-1504dd9674ba",
      "evidence": "The deck cites data tables and geographic insights, reflecting consumer voices.",
      "position": 1,
      "objective": "What are consumers saying about their changing behavior and sentiment?",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.6,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}