{
  "docId": "019dd923-5e88-73ef-bd59-bce83d3106e1",
  "docSlug": "e67b1cbc88ca6e48",
  "documentTitle": "Consumers' sustainability sentiment and behavior before, during and after the COVID-19 crisis",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.706,
  "pageNumber": 11,
  "pageCount": 13,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 210,
  "notes": "The chart is a heatmap representing survey data across 10 countries and 15 activity categories.",
  "elementsJson": [
    "paragraph",
    "headline_text",
    "heatmap"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd59-bce83d3106e1/11",
  "deckHref": "/decks/019dd923-5e88-73ef-bd59-bce83d3106e1",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd59-bce83d3106e1.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-bce83d3106e1#slide-11",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "In most countries, more than 70 percent of survey respondents don't yet feel comfortable resuming their \"normal\" out-of-home activities.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-2e38-7248-a64e-b7ee65e139b9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.28,
        "w": 0.75,
        "x": 0.12,
        "y": 0.485
      },
      "kind": "chart",
      "text": "Heatmap of consumer intent by activity and country",
      "attrs": null,
      "subkind": "heatmap",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1592cfbf-07d6-4ce0-b058-c3906d27e9f1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "percentage of respondents: 70%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-2e38-7248-a64e-b88642bf817a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.75,
        "x": 0.09,
        "y": 0.07
      },
      "kind": "paragraph",
      "text": "In most countries, more than 70 percent of survey respondents don't yet feel comfortable resuming their “normal” out-of-home activities.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "71afb932-8aab-4e3e-b9e0-f2b3b9e8a297",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.5,
        "x": 0.09,
        "y": 0.795
      },
      "kind": "source-note",
      "text": "Source: McKinsey & Company COVID-19 Consumer Pulse surveys, conducted globally between June 15 and June 21, 2020",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b412e03-1780-4d92-969e-47d456a3a8ac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.55,
        "x": 0.09,
        "y": 0.372
      },
      "kind": "title",
      "text": "Intent to pursue out-of-home activities varies by category and country.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "70714a0a-2fa5-4c7f-bb72-4a4e9319983f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 10,
      "beatId": "12e4f857-31cf-4468-b283-7964ef5ed072",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "Pages 10-12 provide additional industry trends and data, satisfying the audience's need for information.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}