{
  "docId": "019dd923-5e88-73ef-bd59-bce83d3106e1",
  "docSlug": "e67b1cbc88ca6e48",
  "documentTitle": "Consumers&#x27; sustainability sentiment and behavior before, during and after the COVID-19 crisis",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.706,
  "pageNumber": 1,
  "pageCount": 13,
  "prevPage": null,
  "nextPage": 2,
  "slideType": "executive_summary",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "This is a cover/introductory page for a McKinsey article.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": "https://imgproxy.kitesheet.com/UTI4u_wJIgnVnY1h0hfzZCSqXxG3TSx623aWy_J52As/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lNjdiMWNiYzg4Y2E2ZTQ4L3AwMDEuanBn",
  "slideHref": "/slides/019dd923-5e88-73ef-bd59-bce83d3106e1/1",
  "deckHref": "/decks/019dd923-5e88-73ef-bd59-bce83d3106e1",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd59-bce83d3106e1.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-bce83d3106e1#slide-1",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Even in countries that have partially reopened, consumer optimism remains muted and spending intent is still below pre-crisis levels.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-2e38-7248-a64c-d25ba3af57db",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.14,
        "y": 0.51
      },
      "kind": "list",
      "text": "Shift to value and essentials\nFlight to digital and omnichannel\nShock to loyalty\nHealth and “caring” economy\nHomebody economy",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d294d6dc-6b30-4b19-a783-84bd02fcc46e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.75,
        "x": 0.09,
        "y": 0.33
      },
      "kind": "paragraph",
      "text": "Even in countries that have partially reopened, consumer optimism remains muted and spending intent is still below pre-crisis levels.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6080443e-99d5-4629-9946-7d0716ae6277",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.82,
        "x": 0.09,
        "y": 0.71
      },
      "kind": "paragraph",
      "text": "While these themes hold true across the 45 countries we have tracked through the crisis (see sidebar, “About our surveys”), the following exhibits focus on a subset of 12 core countries, selected because of their economic significance and the impact that COVID-19 has had on their populations.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bb36e984-aa91-4aa1-bd8f-b4ecd019a577",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.82,
        "x": 0.09,
        "y": 0.16
      },
      "kind": "title",
      "text": "Consumer sentiment and behavior continue to reflect the uncertainty of the COVID-19 crisis",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9448e51e-727e-43d6-8e52-1c19f9a8c494",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 1,
      "from": 1,
      "beatId": "4dae53f9-9e8c-4c6e-ba2b-9decaa030995",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Attention",
      "beatSlug": "aida-attention",
      "evidence": "The executive summary on page 1 grabs the audience's attention.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Hook",
      "parentBeatSlug": "hook"
    }
  ],
  "loops": [],
  "imagePathAlt": "https://imgproxy.kitesheet.com/mM0TRlTk0pbw79L_5fArM1pXE49uKiOkmTNbh_LY70o/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lNjdiMWNiYzg4Y2E2ZTQ4L3AwMDEucG5n",
  "thumbSrc": "https://imgproxy.kitesheet.com/yvkpu5BuTRGH-FNBpndzZ1iCRTfRqFh3BlglheEqZzE/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lNjdiMWNiYzg4Y2E2ZTQ4L3AwMDEuanBn",
  "thumbSrcAlt": "https://imgproxy.kitesheet.com/y0vOYlDC2hgOAlsbpRQtf4LbuotClqGQOid06v168yE/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lNjdiMWNiYzg4Y2E2ZTQ4L3AwMDEucG5n"
}