{
  "docId": "019dd923-5e88-73ef-bd59-ac5f8da8dd41",
  "docSlug": "ca36ef0bb8107011",
  "documentTitle": "The economic potential of Generative AI in Norway",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.706,
  "pageNumber": 8,
  "pageCount": 21,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "impact_sizing",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 12,
  "notes": "The slide uses a color-coded legend (High/Low) to represent value potential within a matrix structure.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "heatmap",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd59-ac5f8da8dd41/8",
  "deckHref": "/decks/019dd923-5e88-73ef-bd59-ac5f8da8dd41",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd59-ac5f8da8dd41.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ac5f8da8dd41#slide-8",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Across the 63 use cases we analyzed, generative AI has the potential to generate $2.6 trillion to $4.4 trillion in value across industries.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-2e37-719d-8bdf-9f9414bec7f3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.7,
        "y": 0.34
      },
      "kind": "legend",
      "text": "Value potential of function for the industry: High (dark blue), Low (light blue)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "34fa23d2-38ea-4f60-abf9-a625378f4320",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Value potential: $2.6 trillion to $4.4 trillion",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-2e37-719d-8bdf-a3ad0c91d574",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.15,
        "y": 0.165
      },
      "kind": "paragraph",
      "text": "For example, our analysis estimates generative AI could contribute roughly $310 billion in additional value for the retail industry.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "64359195-45fd-4cad-98b5-f4daa3abca4b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.15,
        "y": 0.035
      },
      "kind": "paragraph",
      "text": "Across the 63 use cases we analyzed, generative AI has the potential to generate $2.6 trillion to $4.4 trillion in value across industries.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "89119d64-7628-462f-8c6e-6a75f8937f43",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.7,
        "x": 0.15,
        "y": 0.34
      },
      "kind": "table",
      "text": "Matrix of industries (Banking, Retail, Pharma) vs functions (R&D, Customer Ops, Marketing, Other) with value potential metrics.",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cd92d22e-354e-4dc9-bae1-674068b82a43",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.15,
        "y": 0.295
      },
      "kind": "title",
      "text": "Generative AI could deliver significant value when deployed in some use cases across a selection of top industries.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fd5b91e7-c2fb-4bb2-b26f-1b233cff686b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "NxN matrix",
      "slug": "matrix-nxn",
      "agent": null,
      "layer": "slide",
      "matchId": "a26d828a-9fd9-4147-941b-13770bbc8004",
      "evidence": "Matrix of industries (Banking, Retail, Pharma) vs functions (R&D, Customer Ops, Marketing, Other) with value potential metrics.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 7,
      "beatId": "5609082f-5e1a-4df5-b77a-9c8636df8b58",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "The industry impacts and executive summary slides present the solution approach",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 7,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "371ba84b-3946-4ad0-869d-a8894547e8dd",
      "evidence": "The document presents the why, what, and how of Generative AI's potential impact",
      "position": 1,
      "objective": "Explain the why, what, and how of Generative AI's potential impact",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}