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  "documentTitle": "The economic potential of Generative AI in Norway",
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      "text": "Our analysis of 16 business functions identified just four—customer operations, marketing and sales, software engineering, and research and development—that could account for approximately 75 percent of the total annual value from generative AI use cases.",
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      "text": "Note: Impact is averaged. Excluding software engineering. Source: Comparative Industry Service (CIS), IHS Markit; Oxford Economics; McKinsey Corporate and Business Functions database; McKinsey Manufacturing and Supply Chain 360; McKinsey Sales Navigator; Ignite, a McKinsey database; McKinsey analysis",
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      "text": "Represent ~75% of total annual impact of generative AI",
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      "text": "While generative AI is an exciting and rapidly advancing technology, the other applications of AI discussed in our previous report continue to account for the majority of the overall potential value of AI.",
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