{
  "docId": "019dd923-5e88-73ef-bd59-90204b6c9872",
  "docSlug": "80328e1a1097a9f7",
  "documentTitle": "apr12jlovelock 840572",
  "authorId": "Gartner",
  "authorName": "Gartner",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 23,
  "pageCount": 27,
  "prevPage": 22,
  "nextPage": 24,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 84,
  "notes": "Source: Gartner Market Databook, 3Q21 Update, July 2021",
  "elementsJson": [
    "data_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd59-90204b6c9872/23",
  "deckHref": "/decks/019dd923-5e88-73ef-bd59-90204b6c9872",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd59-90204b6c9872.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-90204b6c9872#slide-23",
  "components": [
    {
      "bbox": null,
      "kind": "metric",
      "text": "Total IT Spending: $4.4tn",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-163f-7040-911d-fd1d4372a627",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.05,
        "y": 0.88
      },
      "kind": "source-note",
      "text": "Source: “Gartner Market Databook, 3Q21 Update”, July 2021",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "98ad8ea3-526d-467b-a652-e9327342898a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "table",
      "text": "IT spending data table by category (Data Center Systems, Devices, Software, IT Services, Communication Services, All IT) from 2019-2025",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "528209d5-8753-462b-bc53-e4726d00715d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Total IT Spending is 4.4 Trillion US Dollars in 2022",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1b222ecb-5a28-47e2-80d5-aeb88753121e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Table data",
      "slug": "table-data",
      "agent": null,
      "layer": "slide",
      "matchId": "c3eb27d3-48d2-4c5a-b991-bf333eec8258",
      "evidence": "table/data: IT spending data table by category (Data Center Systems, Devices, Software, IT Services, Communication Services, All IT) from 2019-2025",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 23,
      "from": 9,
      "beatId": "6ee85288-84a1-4b12-87d2-37d1744fa7b0",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "Detailed market analysis and data",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 23,
      "from": 5,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "8d4030b0-4539-42d7-b9bd-1e01c0d5dba0",
      "evidence": "Data-driven analysis and market insights",
      "position": 0,
      "objective": "Understand IT spending trends and forecast",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    },
    {
      "to": 23,
      "from": 15,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "4c75d119-7428-4435-8c03-ee0d84f60c19",
      "evidence": "Talent is now the overwhelming #1 pain point",
      "position": 1,
      "objective": "Highlight impact of talent shortage on IT spending",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}