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  "documentTitle": "luxury2019",
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  "authorName": "EY",
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  "notes": "The slide is structured as a continuation of a larger report, focusing on operational manual processes and e-commerce as a distribution channel.",
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      "text": "Case study: ecommerce. A leading global jewelry and luxury fashion brand currently is implementing a new e-commerce business model. Solution: product guarantee. A leading global Chinese baijiu producer created a mobile app based on blockchain in which a user scans the QR code on a bottle of baijiu during checkout and can view the full manufacturing, distribution and retail history of the individual bottle to verify the product safety. Blockchain empowers data gathering and sharing between all parties, including the end consumer.",
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      "text": "EY teams suggests that luxury brands implement e-commerce as another sales channel to grow their sales and better serve customers.",
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      "text": "EY teams suggests that luxury brands implement e-commerce as another sales channel to grow their sales and better serve customers. Product verification can be managed with blockchain and chatbots and can create a premium customer experience within the e-commerce platform.",
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      "text": "Luxury companies have been adopting e-commerce to expand their sales channel; however, this is often product advertising only and online sales are not yet supported. Consumers (especially in China) are increasingly interested in buying luxury products online. Fast-fashion companies have been quick to adopt e-commerce business models with engaging platforms (including mobile) with one- to three-day product delivery and generous return policies.",
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      "text": "Many luxury fashion brands are challenged with the same day-to-day manual operational challenges seen across industries. Traditional improvement levers remain a challenge, including: Disparate processes, Duplicate or manual reporting, Inconsistent design and application of controls, Skills gaps, particularly related to continuous improvement and adoption of new technologies.",
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      "text": "Next-generation improvement levers can drive autonomous automation of key processes. Digitalization of processes with enablers such as customer resource management, HR information systems, account reconciliation tools, optical character recognition and fapiao scanning solutions among others.",
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      "text": "Planning and buying data could be stored inside of the blockchain and transparently shared with all regions in real time so that each market could see what the other intends to buy. Buying decisions then could be optimized based on what the entire network of buyers is most interested in selling in their respective markets, thus, eliminating last-minute iterations to the buying plan.",
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      "text": "Desktop automation of local processes. Full (unattended) automation with robotic process automation. Chatbots for employee self-service and Q&A.",
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      "text": "5. Engaging e-commerce as a new distribution channel",
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      "text": "4. Operational processes very often manual",
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      "text": "How can luxury fashion embrace digital?",
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