{
  "docId": "019dd923-5e88-73ef-bd59-71aec506639d",
  "docSlug": "d9dbf171f0e8c5d2",
  "documentTitle": "luxury2019",
  "authorId": "MorganStanley",
  "authorName": "EY",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 70,
  "pageCount": 88,
  "prevPage": 69,
  "nextPage": 71,
  "slideType": "industry_trends",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "paragraph"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd59-71aec506639d/70",
  "deckHref": "/decks/019dd923-5e88-73ef-bd59-71aec506639d",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd59-71aec506639d.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-71aec506639d#slide-70",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "In conclusion, we can see that the fashion industry has started addressing sustainability issues and the related reporting activities later than other industries, mainly for historical reasons related to the type of impacts generated.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-340f-723f-8a12-29af012394d0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.23,
        "w": 0.275,
        "x": 0.374,
        "y": 0.184
      },
      "kind": "paragraph",
      "text": "The current scenario is certainly complex and challenging, but the fashion industry can count on many resources – above all, creativity – but also the technologies, skills, relationships and financial resources that can be exploited to face this phase successfully. In 2018, The State of Fashion study by McKinsey & Company and Business of Fashion identified the 10 main trends that will define the fashion agenda in 2018. Among these, one is explicitly related to sustainability. Indeed, the authors envisage that sectorial efforts in the sustainability field will be concentrated on the identification of circular economy solutions at all levels of the value chain.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "856b9a93-88ed-4617-ba5e-a08ca3917efd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.23,
        "w": 0.275,
        "x": 0.084,
        "y": 0.184
      },
      "kind": "paragraph",
      "text": "economy. Their example will inspire other companies in the sector, which will progressively adapt to new market standards, though the speed with which this change will take place appears to be too slow. For this reason, coordination and pulse actions of the whole sector are necessary to favor a rapid and effective transition toward more sustainable fashion. It is a call to action addressed to a plurality of actors involving different roles and responsibilities, not only companies, but NGOs, industrial associations and consortiums also are called to intervene by coordinating and guiding cross-sector and inter-functional collaborations intended to promote change. Regulators can amplify this change through the design and implementation of incentives and sanctions.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "97337992-4f65-4472-ba47-1c133b20ad18",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.23,
        "w": 0.275,
        "x": 0.664,
        "y": 0.184
      },
      "kind": "paragraph",
      "text": "In conclusion, we can see that the fashion industry has started addressing sustainability issues and the related reporting activities later than other industries, mainly for historical reasons related to the type of impacts generated. Today, however, it seems that external demands and a more mature awareness in managing relations with stakeholders are making the gap between fashion and other industries shrink quickly. It is an unstoppable positive process. It will be interesting to observe how it will evolve in the coming years.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f9485f87-6271-406e-9b22-9c4563d2934d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.016,
        "w": 0.265,
        "x": 0.375,
        "y": 0.082
      },
      "kind": "title",
      "text": "Sustainability in the fashion industry",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "117ad4e6-f707-4274-8fd7-809b2a1f4c34",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 71,
      "from": 57,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "59d461ec-d351-4fda-8acc-af7602c0c9d3",
      "evidence": "The document emphasizes the need for a 'haute couture' digital approach in luxury and provides examples of its implementation.",
      "position": 1,
      "objective": "To understand why luxury requires a 'haute couture' digital approach and how it can be implemented.",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}