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  "notes": "Includes signatures and contact details for Roberto Bonacina and Federico Bonelli.",
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      "text": "The key question for the sector institutions, for the supply chain and for Italian luxury companies, on which the future of the country is based, therefore becomes: how can we make \"made in Italy\" sexy again?",
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      "text": "Over 85% of high-end consumers are aware and informed about where the product they purchase is produced. Italy is perceived as the number one country producing luxury goods, especially leather goods and clothing, and the \"made in Italy\" branding and value proposition of the country as a production center remains important. However, this alone is no longer enough to sustain the growth of Italian luxury companies.",
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      "text": "Companies less receptive to these changes have seen their performance worsen and, in some cases, witnessed a contraction of turnover despite their historical heritage and a product of absolute quality supported by a strict \"made in\" label and major investments to support communication and sales channels. It is clear now that being a well-known brand with high-quality products is no longer enough to succeed.",
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      "text": "Today, more than 60% of purchases are influenced by digital, whether consumers are looking online and buying in a physical store or directly online. Word of mouth continues to be the first lever of influence for the luxury consumer and today occurs for two-thirds through digital platforms, and more than 70% of consumers connect to their favorite brands through social platforms.",
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      "text": "This digital revolution not only allows luxury companies to amplify their vision and message but contributes substantially to the sexiness effect of the intimate and personal nature with which it takes place. Today, the relationship with the brand must be increasingly transformed from a simple \"transaction\" to an appointment - a love affair that takes place in a fluid way between physical and digital channels.",
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