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      "text": "Conclusion\nDigital is an additional tool, but not the grail itself.\nThe human factor remains essential as luxury requires creativity, permanent reinvention and storytelling to stay in the race.\nDigital does not change the importance of client relationships, as anticipation, tailored offerings and a personal touch remain key to customer loyalty. The difference lies in the magnitude of that capability through advanced analytics and digital channels. Yesterday, luxury was for the happy few. Tomorrow, thanks to digital, it will extend its reach. The next challenge is to maintain prestige and exclusivity while extending the customer base and improving accessibility.",
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      "text": "Luxury is about sexiness | The Luxury and Cosmetics Financial Factbook 2018 Edition",
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