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  "notes": "The slide uses a numbered list to explain qualitative drivers and a donut chart to quantify consumer preference among millennial women.",
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      "text": "Researchers have found 63% of millennial women believe it's \"very important\" to buy natural skin care products, and women actively seek them out.",
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      "text": "1. Increasing awareness of the hazards posed by synthetic chemicals in personal care products\n2. Consumers continually and increasingly moving toward a greener lifestyle\n3. Rising incidence of allergies, increasing demand for organic and natural cosmetics\n4. Consumers increasingly becoming focused on missions of companies (e.g., sourcing their ingredients ethically, using biodegradable packaging, ethical testing practices)",
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      "text": "Source: EY analysis on Euromonitor data and secondary sources.",
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