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  "notes": "The chart is a scatter plot showing the relationship between annual budget and units bought per year across four age segments.",
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      "kind": "callout",
      "text": "With the increased inclination of millennials toward the healthier routine of maintaining their youth, there are category and generational shifts in the antiaging products category.",
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      "text": "Scatter plot of Average annual budget vs Number of units bought per year by age group.",
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      "text": "Source: EY analysis on Euromonitor data.",
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      "text": "25-39 years: Prevent fine lines/discoloration, treat adult acne, lifestyle-driven aging.",
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      "text": "< 24 years: Delay aging, moisturization, prevent fine lines, treat acne/spots.",
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      "text": "60+ years: Healthy appearance, hydration, lifting, firming, texture improvement.",
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      "text": "40-59 years: Lifestyle-driven aging, skin smoothening, hydration, luminosity.",
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      "text": "Average annual budget",
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      "text": "Sixty-three percent of Euromonitor's Beauty Survey respondents over 60 years old selected moisturizing and hydrating as the most desired product feature in their skin care products; 38% of them sought out antiaging claims.",
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      "text": "Antiaging is an important beauty interest for people of all ages",
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      "text": "Why is each age group looking at antiaging products?",
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