{
  "docId": "019dd923-5e88-73ef-bd59-71aec506639d",
  "docSlug": "d9dbf171f0e8c5d2",
  "documentTitle": "luxury2019",
  "authorId": "MorganStanley",
  "authorName": "EY",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 48,
  "pageCount": 88,
  "prevPage": 47,
  "nextPage": 49,
  "slideType": "industry_trends",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "The slide uses a target/bullseye diagram to map six distinct trends to a central visual anchor.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "infographic"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd59-71aec506639d/48",
  "deckHref": "/decks/019dd923-5e88-73ef-bd59-71aec506639d",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd59-71aec506639d.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-71aec506639d#slide-48",
  "components": [
    {
      "bbox": {
        "h": 0.38,
        "w": 0.38,
        "x": 0.545,
        "y": 0.225
      },
      "kind": "diagram",
      "text": "Target diagram with 6 concentric rings",
      "attrs": null,
      "subkind": "other",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "07fefa7f-33b3-409e-bc06-2e7c6e5a0bb2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.12,
        "y": 0.18
      },
      "kind": "list",
      "text": "Digital engagement and transformative distribution; Ageless beauty; Secondary attributes; Natural and organic; Growth in emerging markets; Gender segmentation just for men",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a605eea8-6c29-43f8-a699-879dd4656386",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.39,
        "x": 0.08,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "Luxury is about sexiness | The Luxury and Cosmetics Financial Factbook 2018 Edition",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7501e3db-ce15-42f8-9b93-d3bf788cdf50",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.26,
        "x": 0.37,
        "y": 0.45
      },
      "kind": "title",
      "text": "Key themes driving the new luxury in beauty",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d2a02ba5-659f-4d69-90a7-ce9c909d4bd5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "4a5af1f0-9e68-4797-a5ba-48559429f7ec",
      "evidence": "list/bullet: Digital engagement and transformative distribution; Ageless beauty; Secondary attributes; Natural and organic; Growth in emerging markets; Gender segmentation just for men",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "target-diagram",
      "slug": null,
      "matchId": "e29b10d6-769b-4516-92c9-0ac398456cf0",
      "evidence": "Concentric circles used to map trends to a central point",
      "confidence": 0.8
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 51,
      "from": 40,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "a1d2fc98-90e5-4d08-899a-025071e8b9b3",
      "evidence": "The document highlights the importance of sexiness in luxury and its association with shoes and accessories.",
      "position": 0,
      "objective": "To understand the importance of sexiness in luxury and its implications for the industry.",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}