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  "documentTitle": "luxury2019",
  "authorId": "MorganStanley",
  "authorName": "EY",
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  "sourceTypeSlug": "equity_research",
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  "slideType": "customer_journey",
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  "density": "dense",
  "nDataPoints": 14,
  "notes": "The slide uses a visual connection (yellow dashed lines) to link the 'Sexiness' attribute to its primary geographic and spending demographics.",
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      "text": "Sexiness hunters are mostly located in the US and China and spend an average of between €5,000 and €20,000 on luxury",
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      "text": "Customer luxury value",
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      "text": "Country distribution",
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      "kind": "disclaimer",
      "text": "Note: Experiential luxury (e.g., hotels, wine and spirits, exclusive vacations), yachts, cars, design, lighting and smarthphones are excluded.",
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      "text": "Consumer luxury value: 22.4%",
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      "text": "Source: EY analysis; True-Luxury Global Consumer Insight, Fondazione Altagamma, 2018. Interviews of 12,000 true luxury consumers. Each consumer expressed three characteristics so the toal adds up to 300%.",
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      "evidence": "The document highlights the importance of sexiness in luxury and its association with shoes and accessories.",
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