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  "notes": "The slide uses a visual connection (yellow dashed lines) to link the 'Sexiness' value to the 'Product category' breakdown.",
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      "text": "Almost half of customers associate sexiness with shoes and accessories from the top luxury brands",
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      "text": "Note: Experiential luxury (e.g., hotels, wine and spirits, exclusive vacations), yachts, cars, design, lighting and smarthphones are excluded.",
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      "text": "Percentage of respondents: 44.3%",
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      "text": "Source: EY analysis; True-Luxury Global Consumer Insight, Fondazione Altagamma, 2018. Interviews of 12,000 true luxury consumers. Each consumer expressed three characteristics so the toal adds up to 300%.",
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      "text": "What is luxury to me? Categories and brands",
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