{
  "docId": "019dd923-5e88-73ef-bd59-6b93854048b4",
  "docSlug": "d5b9153efbf561f0",
  "documentTitle": "ey attractiveness survey 2023 eng version final",
  "authorId": "MorganStanley",
  "authorName": "EY",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.707,
  "pageNumber": 6,
  "pageCount": 43,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "country_insights",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 14,
  "notes": "The slide uses a mix of big numbers and small circular charts to present economic data.",
  "elementsJson": [
    "photo",
    "big_number",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd59-6b93854048b4/6",
  "deckHref": "/decks/019dd923-5e88-73ef-bd59-6b93854048b4",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd59-6b93854048b4.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-6b93854048b4#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.54,
        "y": 0.84
      },
      "kind": "disclaimer",
      "text": "1. Governor's Annual Report 2022, Bank of Greece, 7 April 2023...",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ec734c87-3653-4f6c-91d8-f7e789237ea6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.05,
        "x": 0.6,
        "y": 0.29
      },
      "kind": "metric",
      "text": "1.9%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "12307735-f05c-4b2f-8b93-7d248cbf2195",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.05,
        "x": 0.6,
        "y": 0.47
      },
      "kind": "metric",
      "text": "7%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "16b00269-f324-4033-a780-1d3c55a5a129",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.05,
        "x": 0.54,
        "y": 0.2
      },
      "kind": "metric",
      "text": "2.35%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2c88bf6c-8428-46e7-b8d9-a87cd41e04d4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.05,
        "x": 0.6,
        "y": 0.76
      },
      "kind": "metric",
      "text": "€3.1b",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "43bf9e39-0e21-454f-8b76-86f59e576a69",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.05,
        "x": 0.54,
        "y": 0.12
      },
      "kind": "metric",
      "text": "5.9%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5c1965db-d31b-41f7-aa3b-0c1a7fefb308",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.05,
        "x": 0.78,
        "y": 0.47
      },
      "kind": "metric",
      "text": "4.2%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "646bc98b-3e1f-409b-a17b-400d1450e36c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.05,
        "x": 0.54,
        "y": 0.29
      },
      "kind": "metric",
      "text": "2.4%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7ec93351-d72c-4f9b-ba01-06fdb63c8dfc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.05,
        "x": 0.54,
        "y": 0.47
      },
      "kind": "metric",
      "text": "9.3%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "88d29adf-d494-46b4-b3af-a6c09d631922",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.05,
        "x": 0.9,
        "y": 0.47
      },
      "kind": "metric",
      "text": "2.4%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "963dea4b-94fc-4787-b1eb-dcf44efbe482",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.05,
        "x": 0.6,
        "y": 0.69
      },
      "kind": "metric",
      "text": "0.1%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "afe1e893-ed84-4342-b14f-51e0896a4b0c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.05,
        "x": 0.9,
        "y": 0.29
      },
      "kind": "metric",
      "text": "11.8%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c8e4edd5-c8d2-45bd-9ec0-47ae937d1029",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.05,
        "x": 0.66,
        "y": 0.47
      },
      "kind": "metric",
      "text": "2.7%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "da776ec9-f276-4a8a-8bbd-6e332730fcd0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.05,
        "x": 0.9,
        "y": 0.12
      },
      "kind": "metric",
      "text": "12.4%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e543f0aa-c39b-4bfd-800f-d16d879c7f03",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.05,
        "x": 0.8,
        "y": 0.64
      },
      "kind": "metric",
      "text": "160.2%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ed42763e-7a66-47de-b53b-a8887f34c5c9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.05,
        "x": 0.78,
        "y": 0.29
      },
      "kind": "metric",
      "text": "12.2%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f2c4184f-e853-4a60-a1a4-d1f328260e50",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.05,
        "x": 0.6,
        "y": 0.59
      },
      "kind": "metric",
      "text": "171.3%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f3bfc275-7928-47b9-a7ff-17a395ea80ef",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "GDP growth: 5.9%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-340d-7338-acc0-37e43da8e094",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.12,
        "y": 0.72
      },
      "kind": "title",
      "text": "The macroeconomic environment in Greece",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ba75fed2-d40d-4567-9309-4d4a3fd5e656",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 5,
      "beatId": "52797bb0-931d-44e3-8cee-85b7c1188466",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "The document highlights the challenges faced by Greece, including its macroeconomic environment and industry trends.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 43,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "82675709-8028-4542-a4a4-3ef264f1c4a9",
      "evidence": "The document uses the golden circle loop to persuade investors, starting with why Greece is an attractive investment destination, then moving to what it offers, and finally how it can be achieved.",
      "position": 0,
      "objective": "Why Greece is an attractive investment destination",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.8,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}