{ "docId": "019dd923-5e88-73ef-bd59-6b93854048b4", "docSlug": "d5b9153efbf561f0", "documentTitle": "ey attractiveness survey 2023 eng version final", "authorId": "MorganStanley", "authorName": "EY", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "equity_research", "sourceTypeLabel": "Equity research", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 42, "pageCount": 43, "prevPage": 41, "nextPage": 43, "slideType": "appendix_methodology", "function": "appendix", "density": "overcrowded", "nDataPoints": 0, "notes": "Includes a callout box about the EY Attractiveness program.", "elementsJson": [ "paragraph", "bullet_list", "callout_box", "photo", "footnote" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-6b93854048b4/42", "deckHref": "/decks/019dd923-5e88-73ef-bd59-6b93854048b4", "deckJsonHref": "/decks/019dd923-5e88-73ef-bd59-6b93854048b4.json", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-6b93854048b4#slide-42", "components": [ { "bbox": { "h": 0.4, "w": 0.2, "x": 0.75, "y": 0.36 }, "kind": "callout", "text": "About the EY Attractiveness program\nEY Attractiveness Surveys are widely recognized by clients, media, governments and major public stakeholders as a key source of insight into FDI. Examining the attractiveness of a particular region or country as an investment destination, the surveys are designed to help businesses make investment decisions and governments remove barriers to growth.\nA two-step methodology analyzes both the reality and perception of FDI in the country or region. Findings are based on the views of representative panels of international and local opinion leaders and decision-makers.\nThe program has a 22-year legacy and has produced in-depth studies for Europe, a large number of European countries, Africa, the Mediterranean region, India, Japan, South America, Turkey and Kazakhstan.\nFor more information, please visit:\ney.com/attractiveness #EYAttract", "attrs": null, "subkind": "primary", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "9c5a78c9-27b4-402f-b9a6-61d4d50794ea", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "callout", "text": "EY Attractiveness Surveys are widely recognized by clients, media, governments and major public stakeholders as a key source of insight into FDI.", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd952-340d-7338-acc4-cee48cce8254", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.45, "x": 0.05, "y": 0.88 }, "kind": "disclaimer", "text": "*Investment projects by companies in these categories are included in certain instances. For example, details of a specific new hotel investment or retail outlet would not be recorded, but if the hotel or retail company were to establish a headquarters facility or a distribution center, this project would qualify for inclusion in the database.", "attrs": null, "subkind": null, "toolName": null, "toolSlug": null, "confidence": null, "componentId": "8eae0d31-a37d-4f66-b578-07c60223da3c", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.3, "w": 0.45, "x": 0.52, "y": 0.05 }, "kind": "image", "text": null, "attrs": null, "subkind": "photo", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "c690f943-8c81-46d7-8491-4eca47c4494a", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.2, "x": 0.05, "y": 0.47 }, "kind": "list", "text": "How FDI projects are undertaken\nWhat activities are invested in\nWhere projects are located\nWho is carrying out these projects", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "9b77658c-090a-4764-94d6-45fc176b0ca3", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.35, "w": 0.22, "x": 0.28, "y": 0.48 }, "kind": "list", "text": "M&A and joint ventures (unless these results in new facilities or new jobs being created)\nLicense agreements\nRetail and leisure facilities, hotels, and real estate*\nUtilities (including telecommunications networks, airports, ports and other fixed infrastructure)*\nExtraction activities (ores, minerals, and fuels)*\nPortfolio investments (pensions, insurance, and financial funds)\nFactory and other production replacement investments (e.g., replacing old machinery without creating new employment)\nNonprofit organizations (charitable foundations, trade associations and government bodies)", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "bb5cc1e5-fbb7-497f-983d-8d3b9825fbc4", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.22, "x": 0.05, "y": 0.18 }, "kind": "paragraph", "text": "The evaluation of the reality of FDI in Europe is based on the EY European Investment Monitor (EIM), an EY proprietary database. This database tracks the FDI projects that have resulted in the creation of new facilities and jobs.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "7e4ec7a1-86d7-4b3b-944f-d1eb182b92a1", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.22, "x": 0.28, "y": 0.18 }, "kind": "paragraph", "text": "The EY EIM is a leading online information provider that tracks inward investment across Europe. The EY EIM database focuses on investment announcements, the number of new jobs created, and, where identifiable, the associated capital investment.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "d5c53420-88fe-4a6b-a05c-cbfccbdebd0c", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.15, "x": 0.05, "y": 0.12 }, "kind": "title", "text": "Methodology", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "02e92fc8-2885-4665-9eb1-97bb32f91a1a", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 43, "from": 31, "beatId": "200377a6-8484-40de-a824-7be9d1977c16", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Impact & Next Steps", "beatSlug": "consultants-gambit-impact-next-steps", "evidence": "The document concludes with recommendations and next steps for Greece to maintain its attractiveness as an investment destination.", "position": 4, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "loops": [ { "to": 43, "from": 3, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "82675709-8028-4542-a4a4-3ef264f1c4a9", "evidence": "The document uses the golden circle loop to persuade investors, starting with why Greece is an attractive investment destination, then moving to what it offers, and finally how it can be achieved.", "position": 0, "objective": "Why Greece is an attractive investment destination", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }