{ "docId": "019dd923-5e88-73ef-bd59-6b93854048b4", "docSlug": "d5b9153efbf561f0", "documentTitle": "ey attractiveness survey 2023 eng version final", "authorId": "MorganStanley", "authorName": "EY", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "equity_research", "sourceTypeLabel": "Equity research", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 32, "pageCount": 43, "prevPage": 31, "nextPage": 33, "slideType": "executive_summary", "function": "summarize", "density": "overcrowded", "nDataPoints": 12, "notes": "The slide is a two-page spread (62-63) presented as a single unit.", "elementsJson": [ "headline_text", "paragraph", "photo", "headshot" ], "metadataConfidence": 0.9, "imagePath": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-6b93854048b4/32", "deckHref": "/decks/019dd923-5e88-73ef-bd59-6b93854048b4", "deckJsonHref": "/decks/019dd923-5e88-73ef-bd59-6b93854048b4.json", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-6b93854048b4#slide-32", "components": [ { "bbox": null, "kind": "callout", "text": "For the third consecutive year, respondents continue to prioritize three key areas: Developing education and skills remains at the top of the list (31%), followed by supporting high-tech industries and innovation (26%).", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd952-340d-7338-acc2-55cf0dc61111", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.13, "x": 0.055, "y": 0.295 }, "kind": "image", "text": "Niki Kerameos, Minister of Interior of Greece", "attrs": null, "subkind": "headshot", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "d17de8f8-185d-459a-babc-cf4cca46e99a", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.43, "w": 0.43, "x": 0.535, "y": 0.49 }, "kind": "image", "text": "Office workers collaborating", "attrs": null, "subkind": "photo", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "5bc788f1-ef09-4be8-9d4b-7c0c9b9549d8", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.07, "w": 0.19, "x": 0.255, "y": 0.71 }, "kind": "paragraph", "text": "Our civil service is being modernized and upgraded. We are steadily building a civil service that leads developments and contributes to the country's growth. A friendlier, faster, more responsive, and more efficient civil service. We are building the civil service our citizens deserve.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "1b124861-1b65-42d2-80f6-132457d1a89b", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.21, "x": 0.535, "y": 0.39 }, "kind": "paragraph", "text": "Supporting small and medium-sized enterprises was seen as a priority by 22% of respondents, as companies feel that a strong ecosystem of SMEs is vital for the success of their investments. Eighteen percent of participants, up from 8% in 2022, mentioned reducing labor costs as a priority, while, controlling inflation, an issue included in the survey for the first time, was mentioned by 16% of respondents.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "3ec7b880-7b93-4df7-9935-8753be7b827e", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.18, "w": 0.19, "x": 0.255, "y": 0.52 }, "kind": "paragraph", "text": "At the same time, thanks to the significant work that has been done through the National Process Simplification Program and \"Mitos\", the National Registry of Administrative Public Services, potential investors can now be quickly and accurately informed about the steps they need to take, all required documents, and all service points they can consult in order to implement their investment plan. We continue to work toward the elimination of unnecessary bureaucracy and burdens.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "3f1ab556-a0fa-422a-90a7-48e42d2d9316", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.18, "w": 0.19, "x": 0.055, "y": 0.52 }, "kind": "paragraph", "text": "Through the comprehensive upgrade of the civil service, the Greek state realigns itself in order to respond to the real needs of its citizens and society. We are building a strong and competitive civil service, by implementing a new system of goal-setting and evaluation for civil servants, combined with productivity bonuses and staffing critical services in a rational and targeted way. We are building a civil service that contributes to a stable and friendly environment capable of attracting vitally important foreign direct investments.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "4933120f-cec4-418a-a33f-e95266f898ca", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.21, "x": 0.535, "y": 0.185 }, "kind": "paragraph", "text": "For the third consecutive year, respondents continue to prioritize three key areas. Developing education and skills remains at the top of the list (31%, down from 40% last year). Reducing taxation (28%) is seen as the second main priority, up from third place last year (33%), followed by supporting high-tech industries and innovation (cleantech, technology, health care, smart electricity grids, etc. - 26%).", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "a2fd0df0-5315-4719-935b-9b10d0e5b2e6", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.07, "w": 0.21, "x": 0.535, "y": 0.31 }, "kind": "paragraph", "text": "It is worth noting that these three priorities had been selected by higher percentages of respondents in last year's survey, while they are seen as even more important by participants from companies established in Greece (34%, 32% and 31% respectively).", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "c4ff0124-adc2-4b1a-b41a-481ab2709e3e", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.21, "x": 0.76, "y": 0.17 }, "kind": "paragraph", "text": "Other areas where Greece should focus its efforts include encouraging environmental policies and attitudes (14%), relaxing competition rules (14%), improving the legal system (13%), supporting struggling industries (12%), allowing regulation to keep pace with technological and other disruptions (11%), developing competitive energy solutions and sourcing (11%), and facilitating access to credit (11% down from 26%), possibly reflecting the strengthening of credit expansion in the past year.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "e10b71a2-5642-47f9-a4b3-bc2a8d70b7f5", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.21, "x": 0.535, "y": 0.125 }, "kind": "paragraph", "text": "As in previous years, participants were asked to identify the areas in which the country should focus its efforts to maintain its competitive position in the global economy.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "e5dd85e0-948f-49d1-94b7-ed493a6299ef", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.21, "x": 0.76, "y": 0.325 }, "kind": "paragraph", "text": "Respondents appear to attach less importance to issues such as improving the quality of the country's products and the value-added of its services (9%), facilitating access to talent (8%), and investing in major infrastructure and urban projects (8%). Finally, only 3% of participants mentioned the protection of supply chains and industrial sovereignty, as well as the need to reduce public debt (3%).", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "e862fb95-402b-4a34-b786-feb549a692be", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "quote", "text": "Through the comprehensive upgrade of the civil service, the Greek state realigns itself in order to respond to the real needs of its citizens and society. - Niki Kerameos, Minister of Interior of Greece", "attrs": null, "subkind": null, "toolName": "Authority citation", "toolSlug": "authority-citation", "confidence": null, "componentId": "019dd952-340d-7338-acc2-5b0a194678c4", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.06, "w": 0.4, "x": 0.055, "y": 0.445 }, "kind": "title", "text": "How the public sector can become an active ally in attracting foreign direct investment?", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "76c7af40-aeca-47cb-a7e4-5c26eac7c646", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.04, "w": 0.43, "x": 0.535, "y": 0.085 }, "kind": "title", "text": "Education and skills, taxation and high-tech industries, and innovation, remain key priorities for investors", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "81cc4444-a0bf-4562-a7c2-214c88d2ae00", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Executive summary", "slug": "executive-summary", "agent": null, "layer": "slide", "matchId": "74520b95-f225-47d8-b04e-94be763a7524", "evidence": "The slide provides a summary of key priorities for investors, including education and skills, taxation, and high-tech industries.", "confidence": 0.9 } ], "frameworks": [], "arcBeats": [ { "to": 43, "from": 31, "beatId": "200377a6-8484-40de-a824-7be9d1977c16", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Impact & Next Steps", "beatSlug": "consultants-gambit-impact-next-steps", "evidence": "The document concludes with recommendations and next steps for Greece to maintain its attractiveness as an investment destination.", "position": 4, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "loops": [ { "to": 43, "from": 3, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "82675709-8028-4542-a4a4-3ef264f1c4a9", "evidence": "The document uses the golden circle loop to persuade investors, starting with why Greece is an attractive investment destination, then moving to what it offers, and finally how it can be achieved.", "position": 0, "objective": "Why Greece is an attractive investment destination", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }