{
  "docId": "019dd923-5e88-73ef-bd59-526d2d8b6643",
  "docSlug": "0f7bccc0655c7e50",
  "documentTitle": "2023 MS Conference Presentation",
  "authorId": "MorganStanley",
  "authorName": "Fifth Third Bancorp",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 5,
  "pageCount": 30,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "peer_benchmark",
  "function": "compare_peers",
  "density": "balanced",
  "nDataPoints": 20,
  "notes": "Includes two charts: a line chart showing indexed deposit growth and a scatter plot showing ACH activity ratios.",
  "elementsJson": [
    "headline_text",
    "line_chart",
    "scatter_plot",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd59-526d2d8b6643/5",
  "deckHref": "/decks/019dd923-5e88-73ef-bd59-526d2d8b6643",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd59-526d2d8b6643.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-526d2d8b6643#slide-5",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Only bank among peers to increase deposits since 2Q22",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-2e3a-7040-97e5-5e116add8246",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.45,
        "x": 0.03,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Only bank among peers to increase deposits since 2Q22",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f2e27ff5-2442-45fa-92ca-dda05680f1d3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.45,
        "x": 0.52,
        "y": 0.15
      },
      "kind": "chart",
      "text": "High percentage of operating deposit relationships in both commercial and consumer",
      "attrs": null,
      "subkind": "scatter",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "136aec8e-9064-4ebb-98a5-a2b612eae085",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Cumulative deposit growth: +1%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-2e3a-7040-97e5-63f3a736b235",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.15,
        "y": 0.97
      },
      "kind": "source-note",
      "text": "Note: Banks impacted by M&A excluded from analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3b7559ee-366f-4c48-9288-96cfccd60cff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.02,
        "y": 0.04
      },
      "kind": "title",
      "text": "Our deposit franchise stands out favorably among peers",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8b6a50cf-dd4f-4ccd-8fba-72bb94864d25",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Slide recipe: the peer-gap chart",
      "slug": "peer-gap-chart-recipe",
      "agent": "designer",
      "layer": "slide",
      "matchId": "4855b973-24e9-409b-93a9-8c88686d25eb",
      "evidence": "chart/scatter: High percentage of operating deposit relationships in both commercial and consumer",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "peer-benchmarking",
      "slug": null,
      "matchId": "666496e8-8931-41f8-8e91-01bf7e784358",
      "evidence": "Comparison of company performance against industry peers",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 5,
      "from": 3,
      "beatId": "82077ef5-c546-4d04-a064-09541675fe32",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The document presents its deposit franchise and growth strategy as a solution to the problem of achieving long-term success in a competitive market.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 5,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "bad15199-7560-459f-ac91-2e4e690074dd",
      "evidence": "The document zooms in on its deposit franchise and peer benchmarking to demonstrate its strength.",
      "position": 0,
      "objective": "What sets Fifth Third Bancorp's deposit franchise apart?",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 0.7,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}