{
  "docId": "019dd923-5e88-73ef-bd59-4631e35f50ec",
  "docSlug": "2ec86e12f784cc6f",
  "documentTitle": "Morgan+Stanley+Conference+Presentation",
  "authorId": "MorganStanley",
  "authorName": "Bank of America",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 6,
  "pageCount": 11,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "kpi_dashboard",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 12,
  "notes": "The slide uses a dual-chart layout to demonstrate business performance metrics over a 6-year period.",
  "elementsJson": [
    "headline_text",
    "bar_chart_stacked",
    "bar_chart_vertical",
    "bullet_list",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd59-4631e35f50ec/6",
  "deckHref": "/decks/019dd923-5e88-73ef-bd59-4631e35f50ec",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd59-4631e35f50ec.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-4631e35f50ec#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.45,
        "x": 0.03,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Net New Households",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9773b044-3329-4034-8fbc-8a0bad39a37f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.45,
        "x": 0.52,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Wealth Management Referrals within BAC",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "161c4484-0afb-4381-9a7d-6548933bc306",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.45,
        "x": 0.52,
        "y": 0.68
      },
      "kind": "list",
      "text": "Drivers: Network of 91 Local Markets driving connectivity and line of business integration; Leadership positions across lines of business providing solutions for our clients; Preferred Rewards program offering unique value across solutions",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "807406d7-1191-4f95-b053-7063c4e96382",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.45,
        "x": 0.03,
        "y": 0.68
      },
      "kind": "list",
      "text": "Drivers: 'Growth Grid' rewarding both household acquisition and overall business growth; Market level management driving accountability for client acquisition; Leveraging full Enterprise platform to support client needs",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8a188438-159f-4761-8043-1e2986805671",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Net New Households",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-2e3b-7048-aa43-8b0b56d99434",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.03,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "(1) Measures wealth management referral volume to and from other lines of business.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7ea339f0-fa07-419b-b2bd-36a75c37fe2a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.03,
        "y": 0.03
      },
      "kind": "title",
      "text": "Organic Growth and Enterprise Connectivity Power Our Business",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "831134cc-be11-45e6-9ed3-db717a025906",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 7,
      "from": 3,
      "beatId": "3aeb00d5-7934-4a80-8eea-06b37d4f91a8",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Financials",
      "beatSlug": "sequoia-pitch-financials",
      "evidence": "KPI dashboard slides",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 2,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "8285f190-bf9d-48c6-8043-564778e45730",
      "evidence": "Connection between organic growth, enterprise connectivity, and digital engagement",
      "position": 0,
      "objective": "How Bank of America's wealth management business is growing strategically",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}