{
  "docId": "019dd923-5e88-73ef-bd59-3d3e7187be68",
  "docSlug": "a284c972af5b8b12",
  "documentTitle": "ey industry pulse report travel and tourism",
  "authorId": "MorganStanley",
  "authorName": "EY",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.779,
  "pageNumber": 28,
  "pageCount": 34,
  "prevPage": 27,
  "nextPage": 29,
  "slideType": "pain_points",
  "function": "diagnose",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "The slide uses a central column to list challenges and side columns to provide context and solutions.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd59-3d3e7187be68/28",
  "deckHref": "/decks/019dd923-5e88-73ef-bd59-3d3e7187be68",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd59-3d3e7187be68.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-3d3e7187be68#slide-28",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The Greek state and SMEs are lagging in the efficient use of digital technology.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-340b-7192-a383-970039faf3da",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.15,
        "x": 0.35,
        "y": 0.18
      },
      "kind": "list",
      "text": "Territorial concentration of tourism\nHigh Seasonality\nProblems & shortages of infrastructure\nInadequate penetration and use of modern digital technology\nLack of skilled labor",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8304145c-62fa-4c9d-8346-e072e3173275",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.43,
        "x": 0.52,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "Tourism inflows are largely channeled to 5 Regions in Greece... Promotional campaigns, which are designed to promote emerging destinations...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9158fb2c-7bce-4264-b0e4-e14c199ea349",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "Large concentration of tourism activity in the 3rd quarter every year. The Ministry of Tourism has set a clear goal to promote and establish Greece as an all-year-round destination...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9cfbdb7b-23bb-42e1-8b58-b83710a4c6b5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.43,
        "x": 0.52,
        "y": 0.65
      },
      "kind": "paragraph",
      "text": "The lack of skilled employees in the Greek tourism sector is impacting the quality of offered services. Upskilling could be achieved by upgrading the education...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d14c6e6b-0c30-425b-8a37-42410e7b22b9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.3,
        "x": 0.05,
        "y": 0.52
      },
      "kind": "paragraph",
      "text": "The Greek state and SMEs are lagging in the efficient use of digital technology. Greek tourism's performance can further improve with the aid of digital technology...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "db49ee87-2532-4670-8fba-87000cc5ac31",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.43,
        "x": 0.52,
        "y": 0.35
      },
      "kind": "paragraph",
      "text": "Public infrastructure, such as main and secondary road networks... Public Private Partnerships (PPPs) have been very successful in Greece...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e9cc4506-ecaa-45b3-b637-c12004fa1dd2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: Alpha Bank “Economic Research, May 2022”, INSETE: “Greek Tourism 2030 Action Plans”",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4a093f32-db56-430c-9599-d8d0be25eed0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "The growth potential of the Greek tourism will also depend on tackling certain challenges, relating to tourism patterns, infrastructure, technology and resources",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bada3636-648a-4eca-85f6-48b121400bbb",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "feb7730f-ade1-4b26-a37c-66daccfb2a77",
      "evidence": "list/bullet: Territorial concentration of tourism\nHigh Seasonality\nProblems & shortages of infrastructure\nInadequate penetration and use of modern digital technology\nLack of skilled labor",
      "confidence": 0.8
    },
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "1106c668-d940-4bc4-ac76-1de9361d568e",
      "evidence": "The growth potential of the Greek tourism will also depend on tackling certain challenges, relating to tourism patterns, infrastructure, technology and resources",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 32,
      "from": 26,
      "beatId": "6865b985-12e0-4e0c-9456-7fb2cbdad9af",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Solutions",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The document provides solutions to these challenges, including investing in sustainable practices and digital transformation, and leveraging financial tools.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 32,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "5f91a788-9ec7-4292-b60f-e6e807610b26",
      "evidence": "The document uses the golden circle loop to structure its narrative, starting with why the sector is important, then discussing what can be done to support its growth, and finally exploring how to achieve this growth.",
      "position": 0,
      "objective": "To understand the growth potential of the Greek travel and tourism sector and the need for sustainable practices and digital transformation.",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}