{
  "docId": "019dd923-5e88-73ef-bd59-3d3e7187be68",
  "docSlug": "a284c972af5b8b12",
  "documentTitle": "ey industry pulse report travel and tourism",
  "authorId": "MorganStanley",
  "authorName": "EY",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.779,
  "pageNumber": 26,
  "pageCount": 34,
  "prevPage": 25,
  "nextPage": 27,
  "slideType": "industry_trends",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a hub-and-spoke diagram to illustrate the five pillars of the 2021 Strategic Road Map.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "callout_box",
    "photo",
    "process_diagram",
    "numbered_list"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd59-3d3e7187be68/26",
  "deckHref": "/decks/019dd923-5e88-73ef-bd59-3d3e7187be68",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd59-3d3e7187be68.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-3d3e7187be68#slide-26",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "In 2021, a Strategic Road Map has been drawn up for the Digital Transformation of Greek tourism, based on 5 main pillars.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-340b-7192-a381-47c7c0fdb35e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.5,
        "x": 0.05,
        "y": 0.33
      },
      "kind": "diagram",
      "text": "Strategic Road Map 5 pillars: Data Hub, Digital Id, Smart Destination, Smart Business, Digital skills",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "61fffd64-a446-4ca9-9b81-f03b0b36487e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.63,
        "y": 0.45
      },
      "kind": "list",
      "text": "1. The development of uniform web portals for the 13 Regions of Greece\n2. The development of digital applications for the tourism sector\n3. The promotion and development of smart applications to enhance tourism engagement in selected locations\n4. The creation of an intelligent tourism central platform",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "326f2ec9-cb57-4c33-bb87-5d6280ba3c05",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.16
      },
      "kind": "paragraph",
      "text": "The pandemic acted as a catalyst for the acceleration of digital transformation. It begins with the increasing application of working from home schemes, but it also relates to the technological development of future tourism. Incorporating digital technology into business processes, for instance digital and smart applications in hotels, could be used for the reduction of running expenses, improving the sector's profitability and reducing its environmental footprint.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "68a2e3aa-6075-4a99-9f7d-b497f0437353",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.8,
        "x": 0.05,
        "y": 0.03
      },
      "kind": "paragraph",
      "text": "In addition, the sector's digital transformation is also recognized as a high priority for its further development.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ee34ffa8-e5af-43a9-a571-8b53991f2bbf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.63,
        "y": 0.85
      },
      "kind": "source-note",
      "text": "Source: European Commission, Global Wellness Institute, UNWTO, Alpha Bank Economic Research, Greek Tourism 2030 Action Plans, Press Release | 27.05.2021 INSETE: Digital Transformation of Greek tourism",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c2da633d-a85e-4299-b6ad-4400c202fc38",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.05,
        "y": 0.11
      },
      "kind": "title",
      "text": "Digital Transformation",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "593fad26-128d-49d9-95c0-d189febb696a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "hub-spoke",
      "slug": null,
      "matchId": "f0570de1-021f-428e-859a-889b56c27644",
      "evidence": "The diagram visually represents a central concept (Strategic Road Map) connected to five distinct pillars.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 32,
      "from": 26,
      "beatId": "6865b985-12e0-4e0c-9456-7fb2cbdad9af",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Solutions",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The document provides solutions to these challenges, including investing in sustainable practices and digital transformation, and leveraging financial tools.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 32,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "5f91a788-9ec7-4292-b60f-e6e807610b26",
      "evidence": "The document uses the golden circle loop to structure its narrative, starting with why the sector is important, then discussing what can be done to support its growth, and finally exploring how to achieve this growth.",
      "position": 0,
      "objective": "To understand the growth potential of the Greek travel and tourism sector and the need for sustainable practices and digital transformation.",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}