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  "documentTitle": "ey industry pulse report travel and tourism",
  "authorId": "MorganStanley",
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      "text": "Consequently, travelers are showing increasing interest in less crowded locations (small-scale tourism), avoiding mass tourism destinations.",
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      "text": "The pandemic created / accelerated shifts in consumers' preferences. In T&T the following stand out: combining work and travel, visiting less-known locations, slow/transformative travel.",
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      "text": "Emerging Destinations, Wellness Tourism and Workcations",
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      "text": "1. Recent investments in less established locations. 2. Wellness tourism partnerships (Elitour/Hellenic Chamber). 3. Government funding 'Tourism for All'.",
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      "text": "The sector's development will largely depend on its preparedness against impacting global T&T trends, which are becoming increasingly relevant, especially since the outbreak of COVID-19. These trends are intertwined and can be distinguished into consumer behavior and sector transformation trends.",
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      "text": "Source: Global Wellness Institute, UNWTO, Alpha Bank Economic Research, Greek Tourism 2030 Action Plans",
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      "text": "Mega-trends are impacting the Greek T&T sector, and its development will largely depend on the level of preparedness. Visiting less crowded destinations, combining vacation with work and wellness activities, are gaining more appeal...",
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