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  "documentTitle": "ey industry pulse report travel and tourism",
  "authorId": "MorganStanley",
  "authorName": "EY",
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  "notes": "The slide uses GRI (Global Review Index) as the primary metric for quality performance.",
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      "kind": "callout",
      "text": "Greek hotels record the best performance up until October 2022 (87.1%) compared to Turkey, Italy, Spain, Cyprus and Croatia.",
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      "text": "Scenic coastal road in Greece",
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      "text": "Greek hotel sector performance vs competitors (Turkey, Italy, Spain, Cyprus, Croatia). GRI scores for 2022 (87.1%) vs 2019 (87.2%). 5-star hotel performance (89.1%). Cyclades (90.1%), Mykonos (89.9%), and Santorini (89.2%) performance.",
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      "text": "Global Review Index (GRI): 87.1%",
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      "text": "Source: Insete Intelligence, Review Pro. * All review sites require the consumer to give a 0-5 or 0-10 general evaluation of their experience.",
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      "text": "In addition, all quality indicators suggest that Greece is overperforming its competitors in the Mediterranean, in 2022, attesting the T&T sector's overall strong performance",
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      "name": "Golden Circle",
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      "bestFor": "Visionary leadership, brand positioning, mission statements",
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      "evidence": "The document uses the golden circle loop to structure its narrative, starting with why the sector is important, then discussing what can be done to support its growth, and finally exploring how to achieve this growth.",
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