{
  "docId": "019dd923-5e88-73ef-bd59-3d3e7187be68",
  "docSlug": "a284c972af5b8b12",
  "documentTitle": "ey industry pulse report travel and tourism",
  "authorId": "MorganStanley",
  "authorName": "EY",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.779,
  "pageNumber": 17,
  "pageCount": 34,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "peer_benchmark",
  "function": "compare_peers",
  "density": "dense",
  "nDataPoints": 16,
  "notes": "GRI likely stands for Global Review Index.",
  "elementsJson": [
    "headline_text",
    "bar_chart_horizontal",
    "icon_grid",
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd59-3d3e7187be68/17",
  "deckHref": "/decks/019dd923-5e88-73ef-bd59-3d3e7187be68",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd59-3d3e7187be68.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-3d3e7187be68#slide-17",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "In addition, all quality indicators suggest that Greece is overperforming its competitors in the Mediterranean, in 2022, attesting the T&T sector's overall strong performance",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-340b-7192-a383-474f6d22cc45",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.25,
        "x": 0.35,
        "y": 0.2
      },
      "kind": "chart",
      "text": "GRI Hotel Performance Index per hotel category in Greece Jan-Oct 2022",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "338f4fcf-27ca-4889-845b-aa18beeecfde",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.3,
        "x": 0.65,
        "y": 0.2
      },
      "kind": "chart",
      "text": "\"Premium\" destination GRI Hotel Performance Index Jan-Oct 2022",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "78436503-fad7-4310-8649-5393b0234552",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.25,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "chart",
      "text": "GRI Hotel Performance Index Jan-Oct 2022",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "88ca0663-9abb-49fa-9f81-61892f44e87f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "GRI Hotel Performance Index: 87.1%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-340b-7192-a383-4ae41d99a6f8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Source: Insete Intelligence, Review Pro",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1a6792cd-df79-4d32-bdc1-1d3c2e59db20",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.85,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "In addition, all quality indicators suggest that Greece is overperforming its competitors in the Mediterranean, in 2022, attesting the T&T sector's overall strong performance",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b0dffbb5-d881-460f-a4ac-596f8211e6a4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "1d97da0f-3107-4bb6-8bf6-0698b6649b1c",
      "evidence": "The slide contains bar charts showing performance indices.",
      "confidence": 0.5
    },
    {
      "name": "Peer gap chart",
      "slug": "peer-gap",
      "agent": null,
      "layer": "slide",
      "matchId": "ff7e5e73-6953-4018-bf76-5429fe26b807",
      "evidence": "The slide compares Greece's performance to its competitors in the Mediterranean.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 32,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "5f91a788-9ec7-4292-b60f-e6e807610b26",
      "evidence": "The document uses the golden circle loop to structure its narrative, starting with why the sector is important, then discussing what can be done to support its growth, and finally exploring how to achieve this growth.",
      "position": 0,
      "objective": "To understand the growth potential of the Greek travel and tourism sector and the need for sustainable practices and digital transformation.",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}