{ "docId": "019dd923-5e88-73ef-bd59-3d3e7187be68", "docSlug": "a284c972af5b8b12", "documentTitle": "ey industry pulse report travel and tourism", "authorId": "MorganStanley", "authorName": "EY", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "equity_research", "sourceTypeLabel": "Equity research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.779, "pageNumber": 14, "pageCount": 34, "prevPage": 13, "nextPage": 15, "slideType": "industry_trends", "function": "summarize", "density": "dense", "nDataPoints": 14, "notes": "EY branding present. Data sources cited at bottom.", "elementsJson": [ "headline_text", "bullet_list", "photo", "footnote" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-3d3e7187be68/14", "deckHref": "/decks/019dd923-5e88-73ef-bd59-3d3e7187be68", "deckJsonHref": "/decks/019dd923-5e88-73ef-bd59-3d3e7187be68.json", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-3d3e7187be68#slide-14", "components": [ { "bbox": { "h": 0.75, "w": 0.43, "x": 0.52, "y": 0.15 }, "kind": "image", "text": "Hotel reception desk with staff and guests", "attrs": null, "subkind": "photo", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "c133ce1c-3f80-4123-9dff-3da2c4e9562c", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.75, "w": 0.45, "x": 0.05, "y": 0.15 }, "kind": "list", "text": "Average daily rates (ADRs) in August 2021 were higher compared to 2020, but also to pre-COVID levels (benchmark year: 2019). This trend was more pronounced for 5-star hotels, with the ADR in this segment increasing by 17%, compared to 2019, while for all hotel categories, the ADR increased by ca. 5%. Occupancy rates on a country level (annualized), ranged between 43% to 52% during pre-pandemic years. However, the COVID-19 outbreak resulted in occupancy rates dropping to 30% in 2020, as hotels operated for a shorter period, while local and global travel restrictions, further affected occupancy. With regard to the peak of the tourism season (month of August), hotel occupancy rates in 2021 increased by ca. 47% compared to 2020, with 5-star and 4-star hotels achieving the highest occupancy rates; ca. 75% and 74% respectively. However, occupancy was overall lower in 2021, compared to 2019. Further increase in occupancy is expected during 2022. Indicatively, in the Athens hotel market occupancy, rates of 91%, 89%, 82%, and 93% for September 2022 have been achieved, being very close to the respective figures of 2019 (93%, 90%, 84% and 95%), while for October 2022, occupancy rate levels surpassed the corresponding month of 2019 by 0.4% (86.4% to 86.8%), leading to a strong year-end for the Athens' tourism market in 2022. For the period June - October 2022, the ADR and RevPAR levels were up, by ca. 18% and 17%, compared to the respective period in 2019, setting the tone for the remainder of the year, and 2023. This performance, is in line with the trend that was observed in 2021, with hoteliers asking for higher prices per night.", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "cb476ea9-9331-484a-a5f0-493e2f86578c", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "metric", "text": "ADR: 17%", "attrs": null, "subkind": "primary", "toolName": "Quantification", "toolSlug": "quantification", "confidence": null, "componentId": "019dd952-340b-7192-a37f-88bc19548330", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.3, "x": 0.05, "y": 0.92 }, "kind": "source-note", "text": "Source: ITEP, Hellenic Statistical Survey (ELSTAT), GBR Consulting", "attrs": null, "subkind": null, "toolName": null, "toolSlug": null, "confidence": null, "componentId": "b7e06439-a7b8-4017-ac6f-8c1cba3e5a35", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.1, "w": 0.9, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "Hotel occupancy and ADR performance during 2021 was better than originally anticipated, with the luxury segment leading the way, while preliminary figures for 2022 indicate a further increase in asked room prices", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "8cab7709-d257-472d-880f-8a53b762ee04", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "List presentation", "slug": "list-presentation", "agent": null, "layer": "slide", "matchId": "63e92b1a-93f0-4051-bc36-0f6c22492883", "evidence": "list/bullet: Average daily rates (ADRs) in August 2021 were higher compared to 2020, but also to pre-COVID levels (benchmark year: 2019).", "confidence": 0.7 } ], "frameworks": [], "arcBeats": [ { "to": 14, "from": 10, "beatId": "c1e36b8b-0f0b-429a-9355-c096b9eb4047", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "Future Potential", "beatSlug": "sparkline-what-could-be-2", "evidence": "The document explores the future potential of the sector, discussing opportunities for sustainable development and growth.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "loops": [ { "to": 32, "from": 3, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "5f91a788-9ec7-4292-b60f-e6e807610b26", "evidence": "The document uses the golden circle loop to structure its narrative, starting with why the sector is important, then discussing what can be done to support its growth, and finally exploring how to achieve this growth.", "position": 0, "objective": "To understand the growth potential of the Greek travel and tourism sector and the need for sustainable practices and digital transformation.", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }