{
  "docId": "019dd923-5e88-73ef-bd59-3d3e7187be68",
  "docSlug": "a284c972af5b8b12",
  "documentTitle": "ey industry pulse report travel and tourism",
  "authorId": "MorganStanley",
  "authorName": "EY",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.779,
  "pageNumber": 13,
  "pageCount": 34,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 18,
  "notes": "The slide uses a combination of bar charts for ADR and line charts for occupancy rates to show recovery trends.",
  "elementsJson": [
    "headline_text",
    "bar_chart_grouped",
    "line_chart",
    "callout_box",
    "photo",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd59-3d3e7187be68/13",
  "deckHref": "/decks/019dd923-5e88-73ef-bd59-3d3e7187be68",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd59-3d3e7187be68.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-3d3e7187be68#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.35,
        "x": 0.58,
        "y": 0.0018
      },
      "kind": "callout",
      "text": "The potential extension of the tourist season and the promotion of alternative forms of tourism are expected to contribute to the economic resilience of the sector. Also, shifts in customer preferences, such as new trends in working schemes (combination of work and travel), an increased demand for \"vacation with a purpose\" and the exploration of lesser-known destinations, are expected to further boost the Greek industry.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bbd54995-9e5d-4be8-98dc-25387343069d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "The potential extension of the tourist season and the promotion of alternative forms of tourism are expected to contribute to the economic resilience of the sector.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-340b-7192-a380-62c2573f7e29",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.45,
        "x": 0.05,
        "y": 0.18
      },
      "kind": "chart",
      "text": "Average daily rate (ADR) in August - Country level (€)",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b2464f54-c716-4e17-acd7-b7c429889e49",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.45,
        "x": 0.05,
        "y": 0.55
      },
      "kind": "chart",
      "text": "Occupancy Rates in August (%) - Country level",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "64bfdeed-095c-407c-949f-928dd5185b3e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.35,
        "x": 0.58,
        "y": 0.0050999999999999995
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "65039114-1648-4d1f-8aa2-6397abfe092b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Average Daily Rate (ADR): 237",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-340b-7192-a380-648fb5f78ba1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Source: ITEP, Hellenic Statistical Survey (ELSTAT), Alpha Bank Economic Research (Insights May 2022)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9d16cb5f-b94f-45f4-96e4-9da6fd9d8f14",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Hotel occupancy and ADR performance during 2021 was better than originally anticipated, with the luxury segment leading the way, while preliminary figures for 2022 indicate a further increase in asked room prices",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b8ce7c8a-0051-4b97-b2a9-31f5a76b7a6d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 10,
      "beatId": "c1e36b8b-0f0b-429a-9355-c096b9eb4047",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Future Potential",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "The document explores the future potential of the sector, discussing opportunities for sustainable development and growth.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 32,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "5f91a788-9ec7-4292-b60f-e6e807610b26",
      "evidence": "The document uses the golden circle loop to structure its narrative, starting with why the sector is important, then discussing what can be done to support its growth, and finally exploring how to achieve this growth.",
      "position": 0,
      "objective": "To understand the growth potential of the Greek travel and tourism sector and the need for sustainable practices and digital transformation.",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}