{
  "docId": "019dd923-5e88-73ef-bd59-300db34dbf0a",
  "docSlug": "bad1460db61cc96b",
  "documentTitle": "160316 BBVA MS Conference tcm927 569522",
  "authorId": "MorganStanley",
  "authorName": "BBVA",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 7,
  "pageCount": 33,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "industry_trends",
  "function": "establish_context",
  "density": "balanced",
  "nDataPoints": 12,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "area_chart",
    "callout_box",
    "photo",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd59-300db34dbf0a/7",
  "deckHref": "/decks/019dd923-5e88-73ef-bd59-300db34dbf0a",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd59-300db34dbf0a.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-300db34dbf0a#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Exponential growth of mobile banking",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-340c-7065-8a64-b420f818ce97",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.45,
        "x": 0.08,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Mobile Banking Exceeds Branch Banking",
      "attrs": null,
      "subkind": "area-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4138c5d0-9cb2-40fe-8f2d-461f8dac3bfa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.25,
        "x": 0.678,
        "y": 0.175
      },
      "kind": "list",
      "text": "Exponential growth of mobile banking; Distribution model under disruption; Banking anytime, anywhere; Unsatisfied demand",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d35fdddb-5720-489d-9bdb-61fa959b0f0d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Percentage of banked customers: 30%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-340c-7065-8a64-ba08859a9a66",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.08,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "Source: 2015 GA Javelin LLC",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f268237c-284d-4037-b9ac-cbae36647bf8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Customers want to Bank Through the Mobile",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "17089d87-e836-4a10-91a2-28412d78b40a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 8,
      "from": 5,
      "beatId": "e846ea4e-0eec-45b3-902f-a939a20dd10d",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "The problem statement and market landscape slides highlight the industry's profitability issue and fast-paced changes.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "64f42e64-6279-43a4-89ff-8a48d1076213",
      "evidence": "The problem statement and transformation journey sections imply the cost of inaction.",
      "position": 0,
      "objective": "What are the consequences of not adapting to industry trends?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}