{
  "docId": "019dd923-5e88-73ef-bd59-300db34dbf0a",
  "docSlug": "bad1460db61cc96b",
  "documentTitle": "160316 BBVA MS Conference tcm927 569522",
  "authorId": "MorganStanley",
  "authorName": "BBVA",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 13,
  "pageCount": 33,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "initiative_list",
  "function": "present_solution",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a three-column layout to categorize BBVA's digital ecosystem activities.",
  "elementsJson": [
    "logo_grid"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd59-300db34dbf0a/13",
  "deckHref": "/decks/019dd923-5e88-73ef-bd59-300db34dbf0a",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd59-300db34dbf0a.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-300db34dbf0a#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.9,
        "x": 0.05,
        "y": 0.045
      },
      "kind": "image",
      "text": "Logos of Dwolla, OnDeck, R-DLG, Nimble, DocuSign, SumUp, 500 Startups, Personal Capital, Prosper, Radius, Ribbit Capital, Taulia, Coinbase, Atom, Simple, Holvi, SpringStudio, Madiva",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b023e6f8-9d5c-4818-948d-e1da8dfce44c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.94,
        "x": 0.03,
        "y": 0.25
      },
      "kind": "list",
      "text": "BizDev (Partnerships & In-house Dev.), Investments (Venture Capital, Direct Investments), Acquire (Digital M&A)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "270e70d2-60e9-481d-adb3-3b3f5337cc5f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.45,
        "x": 0.03,
        "y": 0.08
      },
      "kind": "title",
      "text": "Digital Investments & Partnerships",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2246e21c-0f08-48fa-b7b6-13da2d7a9e43",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 9,
      "beatId": "84e55cb1-9f91-4eec-8229-d92944692ae8",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "The key messages, initiative list, and KPI dashboard slides outline BBVA's transformation journey and strategic priorities.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 15,
      "from": 9,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "e7ce8d62-8ea5-4594-a877-0d5441dddc8c",
      "evidence": "The key messages and strategic priorities sections explain the rationale for BBVA's transformation.",
      "position": 1,
      "objective": "Why is BBVA's transformation necessary?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}