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  "docSlug": "bad1460db61cc96b",
  "documentTitle": "160316 BBVA MS Conference tcm927 569522",
  "authorId": "MorganStanley",
  "authorName": "BBVA",
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  "density": "dense",
  "nDataPoints": 13,
  "notes": "The slide uses a combination of check-list features, growth metrics, and trend lines to demonstrate digital adoption.",
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      "text": "Consumer Loans Sold Digitally (%)",
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      "text": "BBVA Wallet, wibe, FrancésGo",
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      "text": "Digital Onboarding\nOne-click products\nDigital offer",
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      "text": "Digital customers +19% Growth from Dec-14 to Dec-15 (total 15Mn)",
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      "text": "Mobile customers +45% Growth from Dec-14 to Dec-15 (8.5Mn)",
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      "evidence": "The key messages, initiative list, and KPI dashboard slides outline BBVA's transformation journey and strategic priorities.",
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