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  "documentTitle": "160316 BBVA MS Conference tcm927 569522",
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  "authorName": "BBVA",
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  "notes": "The slide uses a combination of strategic pillars (Relationship Model, Design, Data, New functionalities) and a performance metric (NPS ranking) to demonstrate leadership.",
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      "text": "Ambition of becoming leaders in customer satisfaction",
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      "text": "Relationship Model: Seamless across channels; Design: New Design and UX capabilities; Data: Leveraging data to customize value proposition; New functionalities: Revolution of the small things",
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      "text": "Spain #1, Mexico #1, USA #6, Chile #3, Colombia #1, Argentina #1, Peru #2, Venezuela #1",
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      "kind": "source-note",
      "text": "Source: BBVA; Peer Group: Spain: Santander, CaixaBank, Bankia, Sabadell, Popular/ USA: Bank of America, Bank of the West, Comerica, Frost, Chase, Regions, US Bank, Wells Fargo // Mexico: Banamex, Santander, Banorte, HSBC// Peru: BCP, Interbank, Scotiabank// Argentina: Banco Galicia, HSBC, Santander Rio// Colombia: Bancolombia, Davivienda, Banco de Bogotá// Chile: BCI, Banco de Chile, Santander // Venezuela: Banesco, Mercantil, Banco de Venezuela",
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      "text": "Focused on Providing the Best Customer Experience",
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      "text": "NPS: Position in ranking peer group",
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      "evidence": "The key messages, initiative list, and KPI dashboard slides outline BBVA's transformation journey and strategic priorities.",
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      "evidence": "The key messages and strategic priorities sections explain the rationale for BBVA's transformation.",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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