{
  "docId": "019dd923-5e88-73ef-bd59-2d1c4bddcbd1",
  "docSlug": "b09d2c06fae42e69",
  "documentTitle": "ey norwegian crypto adoption survey v2",
  "authorId": "MorganStanley",
  "authorName": "EY",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 6,
  "pageCount": 16,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 12,
  "notes": "The slide uses two bar charts to illustrate the growth in female crypto ownership and the timing of initial purchases.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "bullet_list",
    "bar_chart_vertical",
    "bar_chart_vertical"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd59-2d1c4bddcbd1/6",
  "deckHref": "/decks/019dd923-5e88-73ef-bd59-2d1c4bddcbd1",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd59-2d1c4bddcbd1.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-2d1c4bddcbd1#slide-6",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "63% of all respondents indicated that they bought crypto for the first time in 2021 or 2022.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-340b-7192-a387-ae9e9636f92f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.4,
        "x": 0.07,
        "y": 0.45
      },
      "kind": "chart",
      "text": "Norwegian Female Crypto Ownership",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "29dfa11f-05f6-4386-82f5-702c4d46582b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.4,
        "x": 0.52,
        "y": 0.45
      },
      "kind": "chart",
      "text": "Females: When did you buy crypto for the first time?",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dee8d1e6-5653-441c-88a8-d0c4aa109063",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.85,
        "x": 0.07,
        "y": 0.3
      },
      "kind": "list",
      "text": "We find a doubling in the female crypto adoption over the last year, as the female crypto ownership rate doubled from 3% in early 2021 to 6% today.\nIn a follow-up question, we asked the females who held crypto when they bought crypto for the first time. 63% of all respondents indicated that they bought crypto for the first time in 2021 or 2022. This increases our confidence in the results of a doubling in the female ownership rate.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d08c6128-69cc-4351-9b6b-4fd5a23bc1eb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Female crypto ownership rate: 6%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-340b-7192-a387-b2c5d2435e4c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.85,
        "x": 0.07,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "After three years of stagnation, the Norwegian female crypto adoption exploded in 2022, leading the female crypto ownership rate to double from 3% to 6% in 2022.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8b2d649e-b276-4a2c-9412-cc21a4910cd6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.07,
        "y": 0.88
      },
      "kind": "source-note",
      "text": "Source: Arcane Research, EY",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8267f6aa-e44a-4e6b-909a-354017f4ad31",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.07,
        "y": 0.13
      },
      "kind": "title",
      "text": "Female crypto adoption doubling over the last year",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "feaa0ec8-0674-4b99-a0ac-501f31fbceef",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Data Story Arc",
      "slug": "data-story-arc",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "9b65e344-e6f5-4984-9fef-5fb107467ed6",
      "evidence": "paragraph/paragraph: After three years of stagnation, the Norwegian female crypto adoption exploded in 2022",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 6,
      "beatId": "2281249f-f96a-4ab4-b18d-d6109abe73f0",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Data Table",
      "beatSlug": null,
      "evidence": "The data tables provide evidence and support for the claims made in the survey.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 6,
      "name": "Ladder Abstraction",
      "slug": "28-ladder-abstraction",
      "bestFor": "Training, thought leadership, making complex ideas accessible",
      "matchId": "518b74de-ff92-432a-8116-618921cc130e",
      "evidence": "The document uses data tables to abstract and provide insights into the demographics of crypto owners.",
      "position": 1,
      "objective": "What are the characteristics of Norwegian crypto owners?",
      "structure": "The Concrete Example -> The Pattern It Represents -> The Universal Principle -> Back to Specific Application",
      "confidence": 0.7,
      "description": "Move between concrete examples and abstract principles to make ideas stick"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}