{
  "docId": "019dd923-5e88-73ef-bd59-2ac05c5b600b",
  "docSlug": "d83eec5c851bc373",
  "documentTitle": "ey global consumer health survey 23 global findings and highlights v2",
  "authorId": "MorganStanley",
  "authorName": "EY",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.779,
  "pageNumber": 93,
  "pageCount": 115,
  "prevPage": 92,
  "nextPage": 94,
  "slideType": "regional_insights",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 9,
  "notes": "The slide uses a hub-and-spoke diagram to visualize data sharing willingness.",
  "elementsJson": [
    "headline_text",
    "photo",
    "big_number",
    "infographic"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd59-2ac05c5b600b/93",
  "deckHref": "/decks/019dd923-5e88-73ef-bd59-2ac05c5b600b",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd59-2ac05c5b600b.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-2ac05c5b600b#slide-93",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "65% say sharing financial information would not make any difference to health outcomes.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-340d-7338-accd-dd4dc064c966",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.45,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "diagram",
      "text": "Consumers: Ireland data sharing willingness",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cf00c570-00f7-463c-b6a9-77d23ff4068f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.55,
        "y": 0.45
      },
      "kind": "metric",
      "text": "89% Lifestyle choices and habits",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "06b7e8f2-b9e5-472d-b4c5-221c1f973576",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.55,
        "y": 0.35
      },
      "kind": "metric",
      "text": "90% Biometric data",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2aa7bdc2-623a-4285-9690-3392f072844b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.55,
        "y": 0.55
      },
      "kind": "metric",
      "text": "88% Diet and nutrition",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4fdf1ff8-b259-49d1-9864-8cdcefec1e3d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.55,
        "y": 0.75
      },
      "kind": "metric",
      "text": "65% say sharing financial information would not make any difference",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "97e0c863-2ff9-46ba-b002-040f17874e2d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Willingness to share information: 19%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-340d-7338-accd-e18db87d51e2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.55,
        "y": 0.9
      },
      "kind": "paragraph",
      "text": "Consumers (n) = 1,016",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1cea2612-6376-443a-813b-b7051ed7dab7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.8,
        "x": 0.05,
        "y": 0.12
      },
      "kind": "title",
      "text": "I would share certain information to get better care, but financial information is not relevant.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "de229899-e134-4715-a496-fbb0647270fe",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "hub-spoke",
      "slug": null,
      "matchId": "c98d5e7d-dfb1-4146-9f93-919c5a2b56e9",
      "evidence": "Visual layout of data points around a central image",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 115,
      "from": 21,
      "beatId": "627b8d72-c31e-49d1-8f11-99cc4cd74e8c",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The deck provides detailed country-specific findings and implications.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 100,
      "from": 80,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "d4f296bf-4849-4105-9a3c-f4902c198f6c",
      "evidence": "The deck highlights the growing importance of technology in healthcare.",
      "position": 1,
      "objective": "Why is now the right time for technology-enhanced care?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}