{
  "docId": "019dd923-5e88-73ef-bd59-2ac05c5b600b",
  "docSlug": "d83eec5c851bc373",
  "documentTitle": "ey global consumer health survey 23 global findings and highlights v2",
  "authorId": "MorganStanley",
  "authorName": "EY",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.779,
  "pageNumber": 84,
  "pageCount": 115,
  "prevPage": 83,
  "nextPage": 85,
  "slideType": "regional_insights",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The slide uses a slider-style visualization to represent a 1-100 scale.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "big_number",
    "bar_chart_horizontal",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd59-2ac05c5b600b/84",
  "deckHref": "/decks/019dd923-5e88-73ef-bd59-2ac05c5b600b",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd59-2ac05c5b600b.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-2ac05c5b600b#slide-84",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "A strong sense of independence and managing oneself exists.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-340d-7338-acce-5bfc60a1c705",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.48,
        "y": 0.48
      },
      "kind": "chart",
      "text": "Slider scale showing 61.8 score between Medical experts and Individual responsibility",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7b8de95f-463e-42fe-83fc-951ae4a34a9c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.05,
        "x": 0.68,
        "y": 0.38
      },
      "kind": "metric",
      "text": "61.8",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e07fbff7-1fe1-47c2-8648-f423f7544e04",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Responsibility score: 61.8",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-340d-7338-acce-5e8116d14c64",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.3,
        "x": 0.05,
        "y": 0.28
      },
      "kind": "paragraph",
      "text": "A strong sense of independence and managing oneself exists. Responsibility for achieving overall good health lies with the individual. Few fully cede this to medical experts, but many do expect a degree of expert guidance. Believing that they are in control and taking responsibility for their own actions further supports consumers' active engagement in the optimal management of their health and care.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8b43fa38-543f-4ee9-8343-0dc00ba013be",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.36,
        "y": 0.68
      },
      "kind": "source-note",
      "text": "Slider scale 1 to 100 with left anchor being “Medical experts who are responsible for treating people when they are ill and to also help them maintain overall good health” and right anchor being “Individuals who are responsible for managing their own lifestyle and overall good health.” Consumers (n) = 1,016",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d74ac3ee-ff3d-4ff0-b906-f82b5ab174d8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.05,
        "y": 0.12
      },
      "kind": "title",
      "text": "'Responsibility for achieving overall good health primarily rests with me.'",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bd8b8d81-b91d-4d5a-8aaa-f2c573cbacf7",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "239826fb-ce7b-4682-b26d-6bb386694d71",
      "evidence": "Consumers (n) = not specified",
      "confidence": 0.7
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "ff9f4379-74bd-4489-9339-42ac9d5d2b19",
      "evidence": "chart/bar-horizontal: Slider scale showing 61.8 score between Medical experts and Individual responsibility",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 115,
      "from": 21,
      "beatId": "627b8d72-c31e-49d1-8f11-99cc4cd74e8c",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The deck provides detailed country-specific findings and implications.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 100,
      "from": 80,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "d4f296bf-4849-4105-9a3c-f4902c198f6c",
      "evidence": "The deck highlights the growing importance of technology in healthcare.",
      "position": 1,
      "objective": "Why is now the right time for technology-enhanced care?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}