{
  "docId": "019dd923-5e88-73ef-bd59-2ac05c5b600b",
  "docSlug": "d83eec5c851bc373",
  "documentTitle": "ey global consumer health survey 23 global findings and highlights v2",
  "authorId": "MorganStanley",
  "authorName": "EY",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.779,
  "pageNumber": 4,
  "pageCount": 115,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "appendix_methodology",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 5,
  "notes": "The slide features a prominent background image of a consumer shopping in a grocery store aisle, with a navigation bar at the top indicating the 'Summary' section.",
  "elementsJson": [
    "photo",
    "paragraph",
    "callout_box"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd59-2ac05c5b600b/4",
  "deckHref": "/decks/019dd923-5e88-73ef-bd59-2ac05c5b600b",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd59-2ac05c5b600b.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-2ac05c5b600b#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.11,
        "w": 0.55,
        "x": 0.078,
        "y": 0.278
      },
      "kind": "callout",
      "text": "More than 6,000 consumers in Australia, England, Germany, Ireland, Canada and the United States (1,000 per country) were surveyed in January and March, 2023.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fc21fe5f-e99a-4848-976c-e957ce1f88a1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "More than 6,000 consumers in Australia, England, Germany, Ireland, Canada and the United States (1,000 per country) were surveyed in January and March, 2023.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-340d-7338-acc6-ed5caa92e4d2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.93,
        "w": 1,
        "x": 0,
        "y": 0.07
      },
      "kind": "image",
      "text": "Man looking at a product in a grocery store aisle",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d22da5cb-23c8-4a1c-a214-39eca48a9bac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.55,
        "x": 0.078,
        "y": 0.58
      },
      "kind": "list",
      "text": "Methodology:\nA 15-minute online survey conducted between January 12 and March 10, 2023. The sample was drawn from an approved sample provider. Quotas were set up by age, gender and regions/states to ensure the sample was representative of target populations.\nA total of 6,021 completed surveys with a representative sample of the general population aged 18 and over across six markets: United States, Canada, Australia, Germany, England and Ireland. The survey data was weighted by age, gender and region to be representative of the population aged 18 and over within each country based on the latest census data available.\nThe margin of error was ±1.26% at the 95% level of confidence.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b3b045f-2bcd-465c-ace8-44268ce2cfde",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Sample size: 6,021",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-340d-7338-acc6-f110b83839c8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.52,
        "x": 0.078,
        "y": 0.44
      },
      "kind": "paragraph",
      "text": "This report covers consumers' views on value in health care.",
      "attrs": null,
      "subkind": "description",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "50e13626-23a2-45ee-9991-cd031f3d1d1d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.21,
        "x": 0.05,
        "y": 0.13
      },
      "kind": "title",
      "text": "About the survey",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9f4aa223-974d-4576-9e3a-5227979b0b6c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "c1c3da24-00bb-4828-8eb7-761c248d4bd6",
      "evidence": "The slide provides details about the survey methodology and sample, defining the audience.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 1,
      "beatId": "455d6956-dc0e-476e-b636-56a966d83e41",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Attention",
      "beatSlug": "monroes-sequence-attention",
      "evidence": "The deck begins with a cover page, table of contents, and summary.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Hook",
      "parentBeatSlug": "hook"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}