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  "documentTitle": "ey energy and resources transition acceleration",
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      "text": "For oil and gas companies, the challenge will be balancing a need to invest in new technologies, while keeping core assets operating for longer.",
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      "text": "Plan for downstream market disruption. Understand where changing dynamics, such as EV adoption, will hit the business hardest, and be ready for a new kind of energy customer. Review current retail and B2B portfolios, and create a plan to evolve them. Develop a series of more attractive value propositions for different customers.",
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      "text": "Safely reduce the cost of operations and your carbon footprint. Declining demand will eventually pressure margins, requiring a laser focus on cost and efficiency. Stakeholder pressure and increasing carbon costs will make decarbonization a priority. Focus on cutting emissions in the short term by removing methane, addressing routine flaring, electrifying drilling and processing operations and recycling CO2 into enhanced lift.",
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      "text": "Get your alternative molecule offering right. Markets will emerge for new molecules, but understanding how and when (and if) these markets work from an economic and technical standpoint will be critical. Focusing on molecules closest to current capabilities (including decarbonizing fossil fuels with CCUS) and leveraging government incentives can hedge risk. Before deciding to invest, be sure to understand whether the economics make sense to the end user (i.e., beyond relative costs of production).",
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      "text": "Beyond this, strategic choices will differ by company. Even organizations that appear very similar and operate in the same markets may take very different paths, depending on their current strengths and future ambitions. For example, international oil companies (IOCs) based in Europe are becoming integrated energy companies, with portfolios that mix hydrocarbons and new energies. By contrast, US IOCs and Middle Eastern national oil companies are continuing to focus on oil and gas, prioritizing cost, operational and carbon resilience.",
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      "text": "Seize and scale the growing green molecule market",
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