{
  "docId": "019dd923-5e88-73ef-bd59-05925c3b70e0",
  "docSlug": "2a6acdda30b40c24",
  "documentTitle": "IMD Morgan Stanley Final 13 June 2019",
  "authorId": "MorganStanley",
  "authorName": "Regions",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 7,
  "pageCount": 16,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "geographic_map",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 8,
  "notes": "The slide highlights a 'home field advantage' strategy, emphasizing regional concentration and favorable economic indicators in core markets.",
  "elementsJson": [
    "headline_text",
    "map",
    "icon_grid",
    "big_number",
    "data_table",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd59-05925c3b70e0/7",
  "deckHref": "/decks/019dd923-5e88-73ef-bd59-05925c3b70e0",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd59-05925c3b70e0.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-05925c3b70e0#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Unemployment rates in 7 of our top 8 deposit states remain below the national average.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-2e3b-7048-aa3f-e4af42768384",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.93
      },
      "kind": "disclaimer",
      "text": "(1) Source: S&P Cap IQ... (2) Source: U.S. Bureau of Labor Statistics. (3) Based on 1Q25 average balances.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0ff10edb-97c4-4dd2-991c-da0e44bfff49",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.45,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "image",
      "text": "US map showing retail branch footprint in green and specialized lending in dark blue",
      "attrs": null,
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "786cdb4f-8a4d-4313-94aa-60359c59d519",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.35,
        "x": 0.55,
        "y": 0.22
      },
      "kind": "list",
      "text": "Low Cost Core Deposits, Loyal Customer Base, Strong Brand, Employer / Bank of Choice",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fb503f07-7024-4d30-989e-40ab07d984b4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Market Share: ~70%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-2e3b-7048-aa3f-e91fed39ab4e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.75
      },
      "kind": "table",
      "text": "~70% Top 5 market share; 86% of deposits in 7 states; ~$5,300 Avg consumer NIB balance",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b833292-796b-4ef4-8137-509172fac1b4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.4,
        "x": 0.55,
        "y": 0.35
      },
      "kind": "table",
      "text": "Leading Growth Profile metrics: 7 of 8, 3.5%, 16 of 25",
      "attrs": null,
      "subkind": "kpi",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "493a629f-e08a-45eb-9519-74b75f04dbd1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.03,
        "y": 0.09
      },
      "kind": "title",
      "text": "Growth: Home field advantage in the southeast",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b0650001-6bb5-4423-98ad-bed41c32db08",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.03,
        "y": 0.04
      },
      "kind": "title",
      "text": "Attractive Footprint and Strong Brand Presence",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fd2e2401-aa65-48c6-a7ef-b7eb23407903",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 4,
      "beatId": "ef9552d5-6766-4ee0-8cac-29155e7d11ab",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The document presents Regions' growth prospects and investments in people and technology",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 9,
      "from": 7,
      "beatId": "52c40d81-1d57-4a94-908b-942991e68122",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The document highlights Regions' growth in the southeast market",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 7,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "171f67ea-27d3-4aa2-b185-ed75f67f0592",
      "evidence": "The document presents Regions' growth in the southeast market",
      "position": 1,
      "objective": "Highlight Regions' growth prospects in the southeast",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.6,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}