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  "documentTitle": "ey sports engagement index january 2025",
  "authorId": "MorganStanley",
  "authorName": "EY",
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  "notes": "The slide uses a side-by-side table layout to contrast three distinct engagement categories.",
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      "kind": "callout",
      "text": "The ranking tables differ quite markedly for each type of engagement; only nine sports appear in the top 20 for all three.",
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      "kind": "paragraph",
      "text": "Our overall engagement metric (as seen on previous pages) allows us to understand and compare the scale of a sport's entire community - its reach, as it were. This topline measure is extremely useful when trying to assess a sport's overall resonance...",
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      "text": "Three-column table listing top 20 sports for Followership, Participation, and Attendance.",
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      "text": "Exploring engagement by type: rich data can help us identify both untapped potential and the risk of plateauing or decline",
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      "text": "Top 20 sports by the size of their engagement base",
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