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  "documentTitle": "ey sports engagement index january 2025",
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      "text": "Our updated approach gives us a more comprehensive and more nuanced view of the UK adult sports engagement base",
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      "text": "Core Sport Engagers 64%, Leisure Sport Engagers 8%, Occasional Engagers 18%, Non-Engagers 10%",
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      "text": "In our UK pilot study last year, nearly 60% of UK adults (18+) told us they were sports engagers. This year we have sought to better understand the depth of that engagement and to explore how the other 40% spend their time.",
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      "text": "This year's survey methodology has been refined to ensure we capture as much engagement as possible. In particular we have been careful to capture activities which some respondents may not immediately think of as typical 'sport'...",
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      "text": "*Core Sports – activities typically viewed as \"sport\", for example football, rugby, cricket\n**Leisure Sports – activities that some respondents might not immediately think of when asked about \"sport\"...",
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