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  "documentTitle": "ey sports engagement index january 2025",
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      "text": "Basketball is a UK top twenty sport in terms of overall engagement, featuring in the top twenty for all three types of engagement - following (15th), participating (19th) and attending (11th). It also has a growing appeal to female engagers (c. 40% of the base).",
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      "text": "The sport has low barriers to participation and is innovating to offer increasingly sophisticated content, new competitions (such as the play-in tournament) and new formats (such as 3v3 women's). The question for basketball is how to convert new engagement into sustainable commercial growth in key international markets.",
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