{
  "docId": "019dd923-5e88-73ef-bd58-d2f222cac506",
  "docSlug": "33ff0b30c4e3b9bc",
  "documentTitle": "20240222 JF at BAC Conference",
  "authorId": "MorganStanley",
  "authorName": "Morgan Stanley",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 15,
  "pageCount": 23,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "situation_overview",
  "function": "establish_context",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a 'Current State vs Future State' framework to illustrate the evolution of AI integration.",
  "elementsJson": [
    "icon_grid",
    "process_diagram"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd58-d2f222cac506/15",
  "deckHref": "/decks/019dd923-5e88-73ef-bd58-d2f222cac506",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd58-d2f222cac506.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd58-d2f222cac506#slide-15",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.4,
        "x": 0.5,
        "y": 0.35
      },
      "kind": "diagram",
      "text": "Interaction Layer architecture with Advisor and Client inputs",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b8729518-d111-4394-9fb8-b48e80184b16",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.9,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "disclaimer",
      "text": "The End Notes are an integral part of this Presentation. See slides 18-22 at the back of this presentation for information related to the financial metrics and defined terms in this presentation",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "da1122ce-2fad-4e66-8878-94981aba2ab0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.2,
        "x": 0.2,
        "y": 0.35
      },
      "kind": "list",
      "text": "AI@MS Assistant\nAI@MS Debrief\nAI@MS+",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "823a93ee-f5fd-4cd0-9196-fe1fde813c10",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.46,
        "y": 0.244
      },
      "kind": "paragraph",
      "text": "Future State",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "564a7878-e2d7-4b73-a659-c806c145cab4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.37,
        "x": 0.05,
        "y": 0.244
      },
      "kind": "paragraph",
      "text": "Current State",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f3fc6ffe-590c-4a9e-9d42-e6786cd485da",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "Leading in Artificial Intelligence",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0be3ffab-5cee-4fc0-bc2b-d97a43ee8deb",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "block",
      "matchId": "019de776-2538-763d-ac00-acfbf5aec351",
      "evidence": "Side-by-side current AI tools vs future-state architecture diagram.",
      "confidence": 72
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de776-250d-74ff-aea8-c4e20373a30c",
      "evidence": "Title 'Leading in Artificial Intelligence' makes a positional claim.",
      "confidence": 70
    },
    {
      "name": "Visual Hierarchy",
      "slug": "visual-hierarchy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de776-2562-7238-8df4-446dee0889d6",
      "evidence": "Future-state diagram dominates right side as the destination.",
      "confidence": 65
    }
  ],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "24dd2ad1-07d7-44c9-8693-f3d358fa24c2",
      "evidence": "Current State vs Future State comparison",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 15,
      "from": 6,
      "beatId": "019de776-19f6-720f-9354-8083e1bfa908",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": null,
      "evidence": "p6-11 prove pillar 1 (path-to-advice growth); p12-15 prove pillar 2 (integrated platform, AI, lending).",
      "position": 4,
      "confidence": 78,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 15,
      "from": 10,
      "beatId": "019de776-1afb-7393-a455-1f4f7dcf75f1",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": null,
      "evidence": "Cyclical lows = upside; fee-based runway; integrated platform + AI deepens relationships.",
      "position": 2,
      "confidence": 55,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 15,
      "from": 12,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "019de776-1ba4-72a9-b315-729acbac47d9",
      "evidence": "p12 platform overview; p13 hub-and-spoke coverage; p14 lending growth; p15 AI current vs future state.",
      "position": 3,
      "objective": "Detail pillar 2 platform capabilities (integrated firm, banking, AI) that deepen client relationships",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 72,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}