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      "text": "Over the past decade, we have seen incentives and subsidies successfully deployed by governments to encourage the adoption of EVs, boost home energy efficiency (in the form of insulation and more sustainable construction) and even shift consumer behavior around recycling.",
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      "text": "Essentially, green technologies will be highly influential in helping the world dramatically reduce GHG emissions, but their effectiveness will only be as good as the way in which they are supported, funded and deployed.",
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      "text": "Several different technologies, at varying stages of maturity, offer the promise of helping global business and society transition to a net-zero future. But technology is only as effective as the way in which it is employed and how it is enabled through strategy, development and decision-making.",
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      "text": "Supporting core research and development through funding and creating connections between business and academia is critical to support technological progress. This approach helps underdeveloped but promising technologies that are not yet operationally deployable.",
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      "text": "Governments can support technology adoption and market integration through several actions, starting with regulation. This is best applied when the technology is already well established or proven to be achievable in the near term so it can be deployed at scale.",
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      "text": "Another type of action involves direct public ownership, oversight and management of technologies. This approach generally is restricted to sensitive or hazardous operations that are yet to be commercially feasible and, out of necessity, will remain under government oversight even if operated by private companies.",
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      "text": "Given the size of the task in achieving a green transition that reaches net zero, governments must play a leadership role in supporting, and sometimes subsidizing, technological innovation, incentivizing private financing and fostering public-private cooperation.",
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      "text": "03 How governments can bridge the ambition gap",
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