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  "documentTitle": "rmb morgan stanley conference quilter september 2019",
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  "notes": "The slide uses a waterfall-style bridge to segment the UK adult population by liquid wealth and a bell curve to illustrate the customer lifecycle.",
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      "kind": "list",
      "text": "c.50 million adults in the UK; c.5 million affluent adults with over £100k in liquid assets; Further c.10 million adults with £30-100k in liquid assets",
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      "text": "Liquid wealth: £1.7 trillion",
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      "text": "1. Source: GlobalData, Financial Wealth in the UK: Sizing the Market Opportunity, March 2017. Data shown for 2017 forecast. 2. Liquid assets includes cash/deposits, ordinary stocks and shares, government and other bonds and other collective investment schemes.",
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