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  "documentTitle": "ey digital survey shaping the new normal",
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      "text": "In contrast in the UK, the gap between personal and non personal (education and work) is much wider with 73% using Gen AI for personal reason and only 40% at work (44% in Education). Most likely Corporate GenAI policies have started to be enforced earlier in the European markets.",
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      "text": "Out of the people using Gen AI, 47% have used it for work purpose, compared to 60% for Personal and 57% for Educational purposes.",
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      "text": "Out of the people using Gen AI, 47% have used it for work purpose, compared to 60% for Personal and 57% for Educational purposes. As in other markets, the gap between personal and work usage comes down to various factors including concerns from companies around data safety and IP infringement.",
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      "text": "Weighted base: All respondents aged 18-50 years, 2024 (2,000), who have used generative AI, KSA+UAE (1,152), UK (1,103). Source: Deloitte Digital Consumer Trends, ME and UK, 2024",
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      "text": "The pattern of usage of Generative AI in KSA+UAE is balanced compared to other regions – Personal is on top but closely followed by Education",
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