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  "documentTitle": "ey digital survey shaping the new normal",
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  "notes": "The chart shows a stacked bar breakdown of awareness vs usage for three countries.",
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      "text": "In the UK, 48% of consumers claimed to have used Generative AI, while 29% are not aware of the tool.",
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      "text": "Weighted base: All respondents aged 18-50 years, KSA (1,000), UAE (1,000), UK (2311). *Respondents given a range of Gen AI tools to choose from; including \"Another\"; **Those who were aware of generative AI, but did not know if they had used it were aggregated into \"Aware of Gen AI, not used it\". Source: Deloitte Digital Consumer Trends, ME and UK, 2024",
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      "text": "Not aware of Gen AI; Used Gen AI; Aware of Gen AI, not used it",
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      "text": "Generative AI usage: 66%",
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      "text": "In the KSA+UAE countries, around 58% of respondents have used Gen AI applications such as ChatGPT, Google Gemini and others. Awareness is particularly high in UAE and markedly higher than in European markets including the UK.",
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      "text": "Citizens in KSA and UAE are clearly showing enthusiasm to the new technology, which will generate the future demand for AI related tools and applications. Business leaders must continue fostering this positive outlook while addressing the challenges and concerns associated with the adoption of Gen AI.",
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