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  "documentTitle": "ey digital survey shaping the new normal",
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  "notes": "The chart uses a grouped bar format to compare two regions (KSA and UAE) across 11 distinct reasons for cancellation.",
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      "kind": "callout",
      "text": "In the UK, 24% reported that they have cancelled a paid subscription, as it was too expensive; and 29% claimed that they did not use it enough.",
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      "text": "Consumers in the region have cancelled a paid subscription driven by a cost-related reason, wherein 20% felt subscription was too expensive and 15% mentioned about spending too much money on all subscriptions. 21% consumers have cancelled the paid subscription as they did not use it enough, while 19% cancelled it after the free trial ended.",
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      "text": "Weighted base: All respondents aged 18-50 years, who cancelled a paid video service in last 12 months, KSA (381), UAE (383). *Not shown are respondents who answered Don't Know, Other reason, Content inappropriate for children. Source: Deloitte Digital Consumer Trends, ME and UK, 2024",
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