{
  "docId": "019dd923-5e88-73ef-bd58-a8ffa6139c6a",
  "docSlug": "95cc468531a943d6",
  "documentTitle": "ey digital survey shaping the new normal",
  "authorId": "MorganStanley",
  "authorName": "Deloitte",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 31,
  "pageCount": 43,
  "prevPage": 30,
  "nextPage": 32,
  "slideType": "comparison_table",
  "function": "compare_peers",
  "density": "overcrowded",
  "nDataPoints": 10,
  "notes": "The slide uses a grouped bar chart to show age-based adoption in KSA+UAE and a callout box for the UK benchmark.",
  "elementsJson": [
    "headline_text",
    "big_number",
    "paragraph",
    "bar_chart_grouped",
    "callout_box",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd58-a8ffa6139c6a/31",
  "deckHref": "/decks/019dd923-5e88-73ef-bd58-a8ffa6139c6a",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd58-a8ffa6139c6a.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd58-a8ffa6139c6a#slide-31",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.58,
        "x": 0.36,
        "y": 0.8
      },
      "kind": "callout",
      "text": "In the UK, overall paid video streaming subscription is 85%, and the paid music streaming subscription is 63%.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0ce8a4f9-46bb-4f1d-a377-cbfeb83ea229",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.58,
        "x": 0.36,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Video and Music Subscriptions (by age group)",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bfa0d97c-d84b-48af-8145-7f00bee3208c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.08,
        "y": 0.6
      },
      "kind": "metric",
      "text": "43%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2ac32d9e-a468-4d63-a08f-004da13a6b15",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.08,
        "y": 0.22
      },
      "kind": "metric",
      "text": "67%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a5a44464-6529-4231-94e0-299a053da570",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Paid digital subscription penetration: 67%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-340b-7192-a37c-81313963ba96",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.08,
        "y": 0.37
      },
      "kind": "paragraph",
      "text": "of consumers have a paid digital subscription to a Video streaming service",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "75977255-6001-4e64-a75a-38855f437321",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.08,
        "y": 0.75
      },
      "kind": "paragraph",
      "text": "of consumers have a paid digital subscription to a Music streaming service",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8a6a615f-ecc7-4cb4-9d17-d23f497dc985",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.58,
        "x": 0.36,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "As expected, adoption of video and music subscription attracts younger age groups with a “peak” in the 25-34 age band considering affordability. However, overall, the region is still grasping with paid subscription for digital content (both video and music) and the gap with the UK is significant.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aed50c06-415b-40f3-b4a6-72c4ba8eb574",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.04,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "Weighted base: All respondents aged 18-50 years, 2024 (2,000). Source: Deloitte Digital Consumer Trends, ME and UK, 2024",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7178060d-5147-4ffb-b351-ab30147cf76d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.92,
        "x": 0.04,
        "y": 0.08
      },
      "kind": "title",
      "text": "Paid digital subscription by Consumers in KSA+UAE is significantly less compared to Western markets such as the UK",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b3215a6-4d43-4719-98d2-fa93935e62b2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 43,
      "from": 31,
      "beatId": "51bc9383-0a95-4c15-b3b4-9718e3daedbe",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The report concludes with implications and recommendations for businesses and organizations, encouraging readers to take action.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}