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  "documentTitle": "ey digital survey shaping the new normal",
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  "notes": "The chart compares six categories of bundles across two geographic segments.",
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      "text": "Overall, there is only a minority of households (32%) in KSA and UAE buying only broadband services from their telco providers.",
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      "text": "Bundles: Is your broadband service at home bundled with any of the following?",
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      "text": "Overall, there is only a minority of households (32%) in KSA and UAE buying only broadband services from their telco providers. Telcos in the region have managed to secure a higher rate of adoption of their dual-play, triple-play or quad-play subscriptions compared to other Western Markets such as the UK. Landline phone and broadband remain popular although there is a clear age divide with 45–50 years old markedly more inclined to take this bundle (42%) compared to younger age groups. On the other end, video subscription (i.e. OTT, not IPTV) is particularly attractive among 25–34 years old (29%). There is still limited take up on mobile+fixed bundling, although a higher take up than in the UK due to different competitive dynamics in the market. Lastly music subscription services bundling is a relatively newer trend and just starting to pick up adoption.",
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      "text": "*Any refers to aggregated value that indicates the total percentage of respondents who said yes to having any type of broadband bundle, including landline phone, and/ or video subscription, and/ or TV, and/or mobile connection, and/ or music subscription. Weighted base: All respondents aged 18-50 years, who have home broadband, 2024, KSA+UAE (651), UK (1736) Source: Deloitte Digital Consumer Trends, ME and UK, 2024",
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